Pirelli may be synonymous with traditional ideas of high performance, but in 2019 the tyre manufacturer is increasingly adapting what this segment of the market can mean. Earlier in 2019, Pirelli reported that tyres made according to the company’s Green Performance strategy had risen from 20 per cent a decade ago to 29.8 per cent in 2018 – not only that, but Green Performance tyres accounted for 57.5 per cent of Pirelli’s High Value product sales. Now the manufacturer is embracing another “electrifying” direction in which to develop its high performance tyres in 2019.