Bridgestone has developed a broad range of technologies and partnerships designed to address the coming wave of electric vehicles. The tyre manufacturer has said its tyre range for electric vehicles will make up one-fifth of its original equipment range by 2024. These tyres contain several technologies that Bridgestone has been developing over the last few years. It worked with BMW to develop dedicated tyres for the i3, i3s and i8 EVs, with its proprietary ologic technology. Ologic offers rolling resistance and aerodynamics benefits. Bridgestone’s Enliten technology meanwhile helps to reduce the weight of tyres by 10 per cent without compromising on wear life – rolling resistance can be reduced by up to 20 per cent, according to the company.
Bridgestone will serve as the exclusive tyre supplier to the Fisker Ocean. Announcing its selection of Bridgestone yesterday, the US-based carmaker shared that its all-electric SUV will ride on custom-developed Bridgestone Potenza Sport tyres featuring Enliten technology in Europe. It will offer the Potenza Sport on selected models sold in North America as well, equipping other models with the all-season Alenza Sport.
Bridgestone has looked to the past, present and the future in developing its most comprehensive consumer tyre range to date, which is more simplified, sustainable and sportier than ever before. The tyre giant has achieved notable positive test results for its latest product range, which, in its words, has been simplified and revitalised in the past two years.
The launch of the VW ID.3 marked the debut of Bridgestone’s materials-reducing Enliten technology. Volkswagen has decided against selling the ID.3 in the USA, but this doesn’t mean drivers across the pond will miss out on Enliten. Bridgestone Americas says its Alenza Sport A/S with Enliten technology has been specified as original equipment on select models of the 2021 Nissan Rogue. The Rogue is the first vehicle in the USA and Canada to be fitted with tyres featuring the technology.
Bridgestone Turanza Eco tyres have become an original equipment for Volkswagen’s eighth generation Golf. The new model includes a number of cutting-edge technologies, such as a semi-autonomous mode and a new suspension technology improving its handling and driving dynamics. The custom-designed Turanza Eco tyres add to this technological focus. They are designed to enhance the Golf 8’s upgraded driving dynamics, with the tyre manufacturer’s Enliten Technology reducing rolling resistance, weight, and materials consumption. VW has also approved Nexen’s N’blue S and Winguard Sport 2, and Vredestein’s Sportrac 5 and Wintrac Pro tyres as OE for different iterations of the Golf 8.
Volkswagen has called the launch of its ID.3 electric car the most significant since the Golf. But the launch is also a milestone for one of its tyre partners. Following the news that Bridgestone would supply its Enliten-enhanced Turanza Eco tyres to the ID.3, the world’s largest tyre manufacturer has outlined the benefits of its low rolling resistance, reduced materials technology, available on the road for the first time on the ID.3. Bridgestone says Enliten Technology “sets a new lowered standard in material use and rolling resistance to deliver significant environmental benefits,” making it ideally suited to a car launch characterised as a milestone in sustainability.
The world’s largest tyre manufacturer has outlined how its latest technologies and partnerships with leading car manufacturers are to help it increase sustainability in 2020. Bridgestone states that its car manufacturer partners sought its expertise on various partnerships throughout 2019, including ground-breaking CASE (Connected, Autonomous, Shared and Electric) projects, and the performance benefits of new tyre technologies, such as its Enliten technology, which it plans to extend to an increasing number of tyres this year. Bridgestone said these partnerships led to approximately 100 new original fitments in the EMEA region, similar to its ‘best-ever’ 2018 OE results, spread across more than 50 different models from 14 manufacturers. The tyre manufacturer’s 18” diameter or greater OEM fitments have increased by over 10 per cent since 2018, it added.
In addition to its latest line-up of Bridgestone and Firestone tyres, Bridgestone intends to display its latest tech solutions at the 68th annual International Motor Show (IAA). The company states that the following solutions will be showcased at the Frankfurt fair in September:
Bridgestone has launched Enliten, a new lightweight tyre technology designed to reduce rolling resistance and contribute to the reduction of a vehicle’s CO2 emissions, while providing the same wear life as a standard original equipment tyre. The company states the new material will benefit car manufacturers, drivers, and the environment.