Bridgestone has looked to the past, present and the future in developing its most comprehensive consumer tyre range to date, which is more simplified, sustainable and sportier than ever before. The tyre giant has achieved notable positive test results for its latest product range, which, in its words, has been simplified and revitalised in the past two years.
The launch of the VW ID.3 marked the debut of Bridgestone’s materials-reducing Enliten technology. Volkswagen has decided against selling the ID.3 in the USA, but this doesn’t mean drivers across the pond will miss out on Enliten. Bridgestone Americas says its Alenza Sport A/S with Enliten technology has been specified as original equipment on select models of the 2021 Nissan Rogue. The Rogue is the first vehicle in the USA and Canada to be fitted with tyres featuring the technology.
Bridgestone Turanza Eco tyres have become an original equipment for Volkswagen’s eighth generation Golf. The new model includes a number of cutting-edge technologies, such as a semi-autonomous mode and a new suspension technology improving its handling and driving dynamics. The custom-designed Turanza Eco tyres add to this technological focus. They are designed to enhance the Golf 8’s upgraded driving dynamics, with the tyre manufacturer’s Enliten Technology reducing rolling resistance, weight, and materials consumption. VW has also approved Nexen’s N’blue S and Winguard Sport 2, and Vredestein’s Sportrac 5 and Wintrac Pro tyres as OE for different iterations of the Golf 8.
Volkswagen has called the launch of its ID.3 electric car the most significant since the Golf. But the launch is also a milestone for one of its tyre partners. Following the news that Bridgestone would supply its Enliten-enhanced Turanza Eco tyres to the ID.3, the world’s largest tyre manufacturer has outlined the benefits of its low rolling resistance, reduced materials technology, available on the road for the first time on the ID.3. Bridgestone says Enliten Technology “sets a new lowered standard in material use and rolling resistance to deliver significant environmental benefits,” making it ideally suited to a car launch characterised as a milestone in sustainability.
The world’s largest tyre manufacturer has outlined how its latest technologies and partnerships with leading car manufacturers are to help it increase sustainability in 2020. Bridgestone states that its car manufacturer partners sought its expertise on various partnerships throughout 2019, including ground-breaking CASE (Connected, Autonomous, Shared and Electric) projects, and the performance benefits of new tyre technologies, such as its Enliten technology, which it plans to extend to an increasing number of tyres this year. Bridgestone said these partnerships led to approximately 100 new original fitments in the EMEA region, similar to its ‘best-ever’ 2018 OE results, spread across more than 50 different models from 14 manufacturers. The tyre manufacturer’s 18” diameter or greater OEM fitments have increased by over 10 per cent since 2018, it added.
In addition to its latest line-up of Bridgestone and Firestone tyres, Bridgestone intends to display its latest tech solutions at the 68th annual International Motor Show (IAA). The company states that the following solutions will be showcased at the Frankfurt fair in September:
Bridgestone has launched Enliten, a new lightweight tyre technology designed to reduce rolling resistance and contribute to the reduction of a vehicle’s CO2 emissions, while providing the same wear life as a standard original equipment tyre. The company states the new material will benefit car manufacturers, drivers, and the environment.