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You are here: Home1 / Bridgestone Enliten

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Bridgestone becomes title sponsor of FIA ecoRally Cup in multi-year support deal

Company News, International News, Motorsport
Bridgestone

Bridgestone has partnered the Fédération Internationale de l’Automobile (FIA) as the title partner for its sustainability focused competition. The tyre manufacturer has signed a multi-year support agreement for the Bridgestone FIA ecoRally Cup, which aims to address major environmental concerns and foster positive behaviour amongst competitors. The competition was created in 2006. It sees production, road-legal electric vehicles running without modification in regularity events.

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Related news:

  1. Capacity increase for 4 Bridgestone car tyre plants
  2. Bridgestone introducing Enliten LT & TBR tyres
  3. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
  4. Bridgestone details E8 Commitment sustainability framework
10th March 2023/by Andrew

Bridgestone’s New Premium – a global brand & streamlined manufacturing

Company News

Vehicle manufacturers have built various models upon common platforms for years now, so why not do the same with tyres? Bridgestone sees the value in sharing modular components across tyre lines and is making something called BCMA a foundation of its New Premium strategy. It will market tyres resulting from this strategy under a global brand name and promote this brand via reactivated motorsport activities.

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Related news:

  1. Bridgestone introducing Enliten LT & TBR tyres
  2. Aftermarket debut for Bridgestone Enliten
  3. [Re]defining brand boundaries?
  4. Bridgestone offers new licence to commercial tyre technicians
21st February 2023/by Stephen

Aftermarket debut for Bridgestone Enliten

Company News, Product News

The expansion of Bridgestone Enliten into the replacement tyre market will commence in Europe this year with the launch of Bridgestone Turanza 6 and Duravis Van products featuring the technology. The tyre maker plans to debut a total of eight Enliten products for the European aftermarket in 2023, a figure representing around five per cent of all Bridgestone passenger car and light commercial vehicle tyres in the European replacement market.

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Related news:

  1. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
  2. Bridgestone technologies, partnerships pushing forward EV tyre development
  3. Bridgestone introducing Enliten LT & TBR tyres
  4. Bridgestone’s New Premium – a global brand & streamlined manufacturing
20th February 2023/by Stephen

Bridgestone introducing Enliten LT & TBR tyres

Company News, International News

Bridgestone Corporation has extended Enliten to the light truck segment, and next month will introduce the first Bridgestone truck tyres featuring the weight and rolling resistance technology.

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Related news:

  1. Capacity increase for 4 Bridgestone car tyre plants
  2. Caterpillar ‘Platinum’ certification for 4 Bridgestone tyre plants
  3. Bridgestone delisting from Nagoya Stock Exchange
  4. Bridgestone closing 3 Diversified Products plants
10th August 2022/by Stephen

Bridgestone details E8 Commitment sustainability framework

Company News
Bridgestone

Bridgestone has added further details to its new global corporate sustainability commitment, launched at the beginning of March 2022. The E8 Commitment represents a framework of eight key values to build on the company’s approach to sustainable business growth and transformation. The E8 Commitment also signals the development of “Bridgestone 3.0”, the company’s third era following its initial foundation in 1931 and its emergence as a global business in 1988 following its acquisition of Firestone. The latest evolution will be driven by the company’s new sustainable and advanced mobility solutions.

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  1. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
  2. Fisker Ocean to roll on Bridgestone tyres
  3. GM collaborating with tyre makers on natural rubber sustainability
  4. Bridgestone EMIA promotes Daniel Giroud to chief sales officer
18th March 2022/by Andrew

Bridgestone: 20% of OE deals EV tyres by 2024

Company News, Product News

The past two years have given plenty of reason to be optimistic about the speed of the electrification of the car parc. In the UK plug-in electric vehicle sales have grown market share quickly, rising to 18.5 per cent of new car registrations in the UK in 2021, according to figures from the Society of Motor Manufacturers and Traders. Add in hybrids, and this figure was over a quarter (27.5 per cent) last year. The new car market has faced severe headwinds with component shortages and other effects of the pandemic, leading to only one percent growth compared to the year of the most severe pandemic restrictions in 2020. Meanwhile EVs have benefitted from favourable consumer perception and government-backed schemes, leading to growth where other segments have faltered. With schemes due to expire and bottlenecking in the rollout of chargepoints, there could be more turbulence for new EV sales coming, yet current projections show that confidence in the EV segment is relatively high.

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Related news:

  1. Bridgestone Enliten tyre technology a sign of commitment to CASE future
  2. Bridgestone supplies original tyres for Audi Q4 e-tron electric SUV
  3. Bridgestone Turanza Eco gets VW Golf 8 original equipment approval
  4. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
7th February 2022/by Andrew

Capacity increase for 4 Bridgestone car tyre plants

Company News, International News

Bridgestone Corporation is expanding production capacity at four of its passenger car tyre plants in Japan. With an investment of approximately 8.2 billion yen (£52.8 million), capacity at the Tochigi, Hikone, Hofu and Tosu facilities will increase by approximately 6,200 tyres per day by the end of 2025, an amount that equals more than ten per cent of current capacity.

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  1. Growing EV/hybrid tyre demand: Bridgestone investing in Brazil
  2. Update: Bridgestone to boost radial aircraft tyre capacity
  3. New warehouse, increased capacity at Bridgestone’s Hungary tyre plant
  4. Bridgestone closing 3 Diversified Products plants
3rd February 2022/by Stephen

Bridgestone supplies original tyres for Audi Q4 e-tron electric SUV

Company News, Product News

Bridgestone is supplying bespoke versions of its WhatTyre Award-winning summer and winter tyres to Audi for fitment on the Q4 e-tron. The tyre manufacturer will supply newly developed iterations of its Turanza Eco and Blizzak LM005 tyres, WhatTyre’s 2021 Electric Car Tyre of the Year and Winter Tyre of the Year respectively. The Turanza Eco has been developed with Bridgestone’s sustainability promoting Enliten Technology. The Q4 e-tron is Audi’s first compact, fully-electric SUV.

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Related news:

  1. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
  2. Electric Audi e-tron SUV to run on Bridgestone tyres as original equipment
  3. Lightyear One: Bridgestone tyres for first commercially available long-range solar car
  4. Bridgestone Enliten tyre technology a sign of commitment to CASE future
2nd December 2021/by Andrew

Bridgestone technologies, partnerships pushing forward EV tyre development

Product News

Bridgestone has developed a broad range of technologies and partnerships designed to address the coming wave of electric vehicles. The tyre manufacturer has said its tyre range for electric vehicles will make up one-fifth of its original equipment range by 2024. These tyres contain several technologies that Bridgestone has been developing over the last few years. It worked with BMW to develop dedicated tyres for the i3, i3s and i8 EVs, with its proprietary ologic technology. Ologic offers rolling resistance and aerodynamics benefits. Bridgestone’s Enliten technology meanwhile helps to reduce the weight of tyres by 10 per cent without compromising on wear life – rolling resistance can be reduced by up to 20 per cent, according to the company.

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Related news:

  1. Bridgestone ‘ologic technology’ goes into sport mode
  2. Bridgestone to supply Turanza Eco for Fiat 500 La Prima and VW ID.3
  3. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
  4. Bridgestone simplifies car tyre range while boosting sustainability
16th September 2021/by Andrew

Fisker Ocean to roll on Bridgestone tyres

Product News

Bridgestone will serve as the exclusive tyre supplier to the Fisker Ocean. Announcing its selection of Bridgestone yesterday, the US-based carmaker shared that its all-electric SUV will ride on custom-developed Bridgestone Potenza Sport tyres featuring Enliten technology in Europe. It will offer the Potenza Sport on selected models sold in North America as well, equipping other models with the all-season Alenza Sport.

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  1. Bridgestone to Go Global With Ecopia
  2. Bridgestone: 150 Million Blizzaks – and Counting
  3. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
  4. Bridgestone bringing Enliten to North America on 2021 Nissan Rogue
5th August 2021/by Stephen

Bridgestone simplifies car tyre range while boosting sustainability

Product News
Bridgestone

Bridgestone has looked to the past, present and the future in developing its most comprehensive consumer tyre range to date, which is more simplified, sustainable and sportier than ever before. The tyre giant has achieved notable positive test results for its latest product range, which, in its words, has been simplified and revitalised in the past two years.

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  1. Bridgestone supplies bespoke Potenza tyres to Maserati MC20
  2. Bridgestone to supply Lamborghini Huracán STO supercar tyres
  3. New Firestone tyre joins premium Bridgestone option in all-season portfolio
  4. Bridgestone launches 2nd generation all-season touring tyre
22nd February 2021/by Andrew

Bridgestone bringing Enliten to North America on 2021 Nissan Rogue

Product News
Bridgestone Americas

The launch of the VW ID.3 marked the debut of Bridgestone’s materials-reducing Enliten technology. Volkswagen has decided against selling the ID.3 in the USA, but this doesn’t mean drivers across the pond will miss out on Enliten. Bridgestone Americas says its Alenza Sport A/S with Enliten technology has been specified as original equipment on select models of the 2021 Nissan Rogue. The Rogue is the first vehicle in the USA and Canada to be fitted with tyres featuring the technology.

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Related news:

  1. Bridgestone To Raise North American Prices
  2. Bridgestone Motorsport Gets Set to Go!
  3. BFNAT Set to Raise Prices
  4. New Bridgestone Firestone Commercial Truck & Bus Promotions
25th November 2020/by Stephen

Bridgestone Turanza Eco gets VW Golf 8 original equipment approval

Product News

Bridgestone Turanza Eco tyres have become an original equipment for Volkswagen’s eighth generation Golf. The new model includes a number of cutting-edge technologies, such as a semi-autonomous mode and a new suspension technology improving its handling and driving dynamics. The custom-designed Turanza Eco tyres add to this technological focus. They are designed to enhance the Golf 8’s upgraded driving dynamics, with the tyre manufacturer’s Enliten Technology reducing rolling resistance, weight, and materials consumption. VW has also approved Nexen’s N’blue S and Winguard Sport 2, and Vredestein’s Sportrac 5 and Wintrac Pro tyres as OE for different iterations of the Golf 8.

Click here to learn more about Bridgestone’s Enliten Technology

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Related news:

  1. Bridgestone Enliten tyre technology a sign of commitment to CASE future
  2. Bridgestone to supply Turanza Eco for Fiat 500 La Prima and VW ID.3
  3. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
  4. Bridgestone to help Volkswagen ID. R in Nürburgring lap record bid
8th September 2020/by Andrew

Bridgestone Enliten technology gets premiere on Volkswagen ID.3

Company News, Product News
Bridgestone

Volkswagen has called the launch of its ID.3 electric car the most significant since the Golf. But the launch is also a milestone for one of its tyre partners. Following the news that Bridgestone would supply its Enliten-enhanced Turanza Eco tyres to the ID.3, the world’s largest tyre manufacturer has outlined the benefits of its low rolling resistance, reduced materials technology, available on the road for the first time on the ID.3. Bridgestone says Enliten Technology “sets a new lowered standard in material use and rolling resistance to deliver significant environmental benefits,” making it ideally suited to a car launch characterised as a milestone in sustainability.

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Related news:

  1. Bridgestone to supply Turanza Eco for Fiat 500 La Prima and VW ID.3
  2. Bridgestone Enliten tyre technology a sign of commitment to CASE future
  3. Bridgestone helps VW to new Nürburgring electric vehicle record
  4. Bridgestone Turanza Eco gets VW Golf 8 original equipment approval
9th July 2020/by Andrew

Bridgestone to supply Turanza Eco for Fiat 500 La Prima and VW ID.3

Product News

Bridgestone has confirmed that it will supply its Turanza Eco as original equipment on the VW ID.3 electric car. In doing so, the tyre manufacturer joins Continental and Goodyear in supplying rubber for the model. The Turanza Eco is equipped with Bridgestone’s Enliten technology, which reduces weight. This is a popular characteristic among auto manufacturers, especially in the electric car segment, as they seek to reduce both weight and rolling resistance from the tyres.

Read more

Related news:

  1. Bridgestone Enliten technology gets premiere on Volkswagen ID.3
  2. Bridgestone Turanza Eco gets VW Golf 8 original equipment approval
  3. Tyres & more: Continental technologies in Volkswagen’s ID.3
  4. Bridgestone Enliten tyre technology a sign of commitment to CASE future
10th June 2020/by Andrew
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