Bridgestone details E8 Commitment sustainability framework

Bridgestone has added further details to its new global corporate sustainability commitment, launched at the beginning of March 2022. The E8 Commitment represents a framework of eight key values to build on the company’s approach to sustainable business growth and transformation. The E8 Commitment also signals the development of “Bridgestone 3.0”, the company’s third era following its initial foundation in 1931 and its emergence as a global business in 1988 following its acquisition of Firestone. The latest evolution will be driven by the company’s new sustainable and advanced mobility solutions.