Bridgestone staying strong in a growing truck tyre market

The good news is that with demand up and with the company selling as big a proportion of retreads as ever, Bridgestone’s UK truck tyre business remains a key player in the UK truck tyre market. In the Republic of Ireland things are even better. However, premium manufacturers like Bridgestone have also seen the rise in the prominence of lower cost alternatives in recent years. While companies like Bridgestone continue to occupy leading positions when it comes to blue-chip and other national fleets, the wider context brings new challenges with it, especially when it comes to countering volume versus value strategies. Tyres & Accessories spoke with Bridgestone UK commercial director Greg Ward in order to find out more.