Virtual launch for Michelin’s most eco tyre ever

The corona crisis may have compelled Michelin to present its latest tyre range via an online launch, but a low-carbon virtual format was also a good fit for the tyre’s environmental ambitions. For the Michelin e.Primacy is not only a successor to the Energy Saver; it also represents a new approach to tyre development at Michelin and is also the first tyre to be released with an Environmental Product Declaration.