Jaguar to be 100% electric vehicle marque by 2025
Jaguar Land Rover CEO, Thierry Bolloré has announced that the Jaguar brand will be a 100 per cent electric vehicle marque by 2025. The announcement, which came as part of the company’s “reimagine” global announcement, also saw JLR initiate a journey to become a net zero carbon business by 2039. Specifically, Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this point, in addition to 100 per cent of Jaguar sales, it is anticipated that around 60 per cent of Land Rovers sold will be equipped with zero tailpipe powertrains. At the same, executives emphasised the company’s British identity and sought to differentiate between its Jaguar and Land Rover flag brands.