Jaguar Land Rover CEO, Thierry Bolloré has announced that the Jaguar brand will be a 100 per cent electric vehicle marque by 2025. The announcement, which came as part of the company’s “reimagine” global announcement, also saw JLR initiate a journey to become a net zero carbon business by 2039. Specifically, Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this point, in addition to 100 per cent of Jaguar sales, it is anticipated that around 60 per cent of Land Rovers sold will be equipped with zero tailpipe powertrains. At the same, executives emphasised the company’s British identity and sought to differentiate between its Jaguar and Land Rover flag brands.
February’s car registration figures were released as the SMMT calls on the Chancellor to use next week’s Budget to announce bold new measures to make new-tech zero emission-capable cars, including plug-in hybrids, more affordable for mass-market buyers. In 2020, manufacturers will bring more than 23 new battery-electric and ten plug-in hybrid electric cars to the UK to add to the more than 65 already on sale, but take-up of these new models depends on affordability and the provision of adequate charging infrastructure.
In 2017, Michelin stated that hydrogen “ticks all the boxes” for its vision of sustainable mobility. The company’s activities in this area are now moving forward with the signing of a Memorandum of Understanding to create a new joint venture that will bring together all of Michelin’s fuel cell related activities, including its subsidiary Symbio, with those of automotive parts manufacturer Faurecia.
A priority at the COP 23 climate change conference now being held in Germany is to emphasise the importance of reducing greenhouse gas emissions. Transport, which is responsible for 23 per cent of worldwide CO2 emissions, is at the forefront of concerns. Electromobility is generously served up as an elixir on occasions such as this, however battery driven electric cars remain a niche market. An alternate form of electric propulsion, one that many in the UK first saw when James May tested the Honda FCX Clarity on Top Gear back in 2008, may hold the key to the door of high volume uptake. This is hydrogen fuel cell, a technology that tyre maker Michelin actively supports.