Although the Society of Motor Manufacturers and Traders indicates that battery electrics will hold a 17.8% new car market share by the end of 2023, vehicles powered from the socket remain the subject of lively debate and sensational headlines. Tyres aren’t exempt from such discourse, as the Daily Mail made clear in July when maligning these as the “dirty secret behind your electric vehicles.” To bring some common sense back into the EV tyre conversation, Michelin has shared its views on the subject.
Tyres for electric vehicles made using renewable electricity. This is reality at Yokohama Rubber, whose Shinshiro-Minami plant in Japan has begun producing Yokohama Advan EV tyres with power from a new proprietary solar panel power generation system that officially entered operation in August 2023 and with renewable energy-generated electricity that the plant has been procuring since April.
According to a survey commissioned by Apollo Tyres, almost two-thirds of electric vehicle (EV) owners in the UK would prefer to purchase replacement tyres that have been developed specifically for use on this type of vehicle. A poll of 1,000 motorists showed that 64 per cent of EV drivers said they would favour EV-specific replacement tyres, compared to just one per cent who say they would be unlikely to choose these.
Hankook Tire has given a name to the combined innovations it uses in its iON electric vehicle tyres. It collectively calls these iON Innovative Technology. Hankook Tire says these newly branded technologies not only accelerate efficiencies in the research and development process but will also enhance communication with customers.
Hankook will showcase its iON range of specialist electric vehicle tyres at the London EV Show (28-30 November, ExCel London, Stand number ES11). The London EV Show is the largest international trade show and conference focused on the electric vehicle industry in Europe. Hankook launched the iON range in 2022, tyres with a technological emphasis on EVs leading to reduced rolling resistance, low noise, and high resilience. This means that compared to conventional tyres, the tyres offer increased range per battery charge. Hankook iON products are also designed for the high torque immediately produced by powerful electric vehicles. Overall this means a better driving experience for EV drivers.
Continental has begun volume production of its “most sustainable series tyre to date” at its plant in Lousado, Portugal. The Continental UltraContact NXT contains up to 65 per cent renewable, recycled and mass balance certified materials, and at the same time achieves an EU tyre label AAA rating with the best possible values for wet grip, rolling resistance and exterior noise.
Mark Ferner, Bridgestone Retail Operations (BSRO) senior manager, technical operations will become chair of the Tire Industry Association’s Electric Vehicle Advisory Council (EVAC) on 1 August. He takes over from Big O Tires and Grease Monkey franchisee and former TIA Board member Ron Lautzenheiser, the original council leader since its foundation in June 2022. Lautzenheiser will continue to serve the council as a member.
This month, Kumho Tire begins a global advertising campaign to promote its tyres for electric vehicles. The ‘Your EV Partner, Kumho Tire’ campaign will feature on online streaming services and various social media, including Kumho’s own ‘Ecsta TV’ YouTube channel.
One of the key messages the Yokohama Rubber Co. Ltd. announced at its recent Nurburgring event was that they tyremaker is applying a new “E+” mark to its passenger cars, from the second half of 2023. An official announcement from Yokohama Rubber’s Japanese headquarters has since confirmed that the same marking will also be applied to trucks and buses equipped with the same properties required by electrified vehicles. That 12 July official statement specifies that the term “Electrified vehicles” includes battery electric vehicles (BEVs), electric vehicles (EVs), plug-in hybrid vehicles (PHEVs), hybrid electric vehicles (HEVs), and fuel-cell electric vehicles (FCEVs). In other words, the new E+ marking is Yokohama’s bid to bring clarity to exactly what an electric vehicle (EV) tyre is.
Yokohama Europe has invited journalists from across the continent to attend the launch of the Advan Sport EV V108 at the renowned Nurburgring racetrack in Germany. Yokohama launched the Geolandar CV 4S G061 crossover-oriented tyre at the same time. Meanwhile, the event also incorporated a celebration of the 45th anniversary of Yokohama’s flagship Advan brand.
Omni United is launching a range of tyres for electric vehicles under its flagship Radar brand. The line-up includes a dedicated EV tyre aimed primarily at the North American market, the Radar All Season EV, as well as EV-compatible fitments in the Dimax and RPX lines which apparently will be available in Europe.
Nearly half of UK motorists will make the switch to an electric vehicle in the next five years despite heightened concerns about charging point infrastructure and range anxiety, a survey commissioned by tyre manufacturer Bridgestone suggests. The survey of 2,000 UK car owners was conducted online by Research Without Barriers (RWB) between 23 February 2023 and 28 February 2023. 40 per cent said they would buy an EV by 2028, up 11 per cent from a similar result in a 2022 survey conducted by YouGov for Bridgestone (29 per cent),. 67 per cent raised fears about the availability of charging stations, a rise of 1 per cent versus 2022, while half of all respondents continue to have range anxiety, an increase of 21 per cent over the 2022 survey.
GT Radial has unveiled its “dual approach” strategy to the electric vehicle tyre market. The headline news is that the brand’s manufacturer Giti Tire has produced an initial three 18-20” sizes of the specialist GT Radial SportActive 2 EV tyre, with the 19 and 20-inch variations achieving the top AAA label rating. GT Radial has also introduced 16 “EV Ready” tyres in the brand’s popular SportActive 2 and FE2 portfolios, demonstrating the manufacturer’s strategy to supply both specialist EV tyres and products suitable for EVs and internal combustion engine (ICE) vehicles. Giti’s European managing director – product technology, Stefan Fischer explains why the tyre manufacturer views this approach as “a game changer”.
In 1983, Zhang Shulin, Huasheng Rubber’s founder, began producing agricultural machinery springs, sealing rings and motorcycle rubber pedals in his six bungalows. 40 years later, this family workshop evolved into a large tyre company with five factories and over 7,000 employees. In the list of the top 100 companies released by the China Rubber Industry Association in 2023, Huasheng Rubber ranked 16th among tyre manufacturers with a revenue of 5.17 billion yuan (international brands, including Michelin, in this ranking, only count China company performance). We were curious about how this company survived the highly competitive Chinese tyre industry and realised the “Huasheng Dream” step by step. With this question in mind, Tyrepress China interviewed Zhang Jing, deputy general manager of Huasheng Rubber, during the 2023 Guangrao Tyre exhibition.
At the 2023 Guangrao tyre exhibition, Huasheng Rubber held a press conference and released a variety of electric vehicle tyres. Tyrepress China learned at the press conference that the new electric vehicle tyres released by the tyre manufacturer cover PCR and TBR. Passenger car tyres include three products: ultra-quiet series, self-repairing series and colourful customised series. The ultra-quiet series products use new polyurethane foam mute cotton material with an excellent silent effect. Compared with ordinary products on the market, the noise of this product is reduced by 6-10 decibels. Self-repairing series products can maintain stable performance between minus 35 and 120 degrees Celsius. Colourful customised series tyres are designed to meet the market’s demand for trends.