Kumho Ecsta PS71 EV OE on 2022 Car of the Year, the electric Kia EV6
While most tyre manufacturers are evolving their approach to building ranges of electric vehicle tyres, with specialism not always the preferred route, a small number of tyre-makers were quick off the mark with new product lines. Korean manufacturer Kumho was one of the small number to bring an all-new product to the electric vehicle replacement tyre market, entering the burgeoning segment in 2016 with the Wattrun VS31. The tyre garnered several accolades for pioneering design work, including both the prestigious German Red Dot Design Award and American Green Good Design award. Now Kumho’s strategy is to bring its EV line more directly into alignment with its existing passenger car tyre brands; the Wattrun VS31 pattern has now been superseded by the Ecsta PS71 EV, the company’s next generation electric vehicle tyre.