Kumho entered the replacement electric vehicle tyre market in 2016 with its Wattrun VS31, a tyre that was an early forerunner of the current wave of products designed to meet the particular needs of battery-powered cars. The tyre garnered both the prestigious German Red Dot Design Award and American Green Good Design accolades, demonstrating the Korean manufacturer’s innovation in that field. The Wattrun VS31 has now been superseded by the Ecsta PS71 EV, the company’s next generation electric vehicle tyre.
Kumho Tyre UK promoted Dean Dyoss to the role of sales director effective 1 January 2024. Dyoss has more than 30 years of experience in the tyre industry in various sales positions with the likes of Bridgestone and Nankang as well as with Point S and Kwik Fit on the retail side. However, he has spent the last eight years with Kumho where he has been key account manager. As a result of his promotion, Dyoss will take responsibility for the Kumho consumer products sales team including business development and key accounts.
Gordon Bruce, the well-known motoring writer and communications consultant, died a few days before Christmas. Bruce, who was 76, suffered a heart attack during a gym session, according to a Guild of Motoring Writers obituary. He was 76. He is survived by his wife Marilyn, children Alastair and Becky and his grandchildren.
Following a one-year hiatus, in 2024 world-level touring car racing returns to the FIA motorsport portfolio. The 2023-launched TCR World Tour gains FIA competition status in its second season and the championship, which exclusively runs on Kumho tyres, will be known as the Kumho FIA TCR World Tour for the next three years.
Bridgestone has invested 54.73 million yuan upgrading equipment at its Tianjin factory. According to Bridgestone, this transformation will not increase the product categories and production capacity of its Tianjin factory. After the equipment is upgraded, it can support Bridgestone’s Tianjin factory in ensuring stable tyre performance and reducing corporate energy consumption. The renovation project is planned to start construction in December 2023 and be completed and put into production in August 2025.
When Kumho Tire recently shared news about its tyre made from 80 per cent sustainable materials, we couldn’t help but notice that the accompanying artwork featured a different company logo than the one in use since Doublestar acquired the company. The tyre maker says this new logo is “designed to represent modernity, strength and commitment to the future,” but it also places further distance between the brand and former parent company the Kumho Asiana Group.
Kumho Tire has developed a tyre made from 80 per cent sustainable materials. The manufacturer said the tyre, which replaces petrochemicals with sustainably sourced and recycled materials, represents a step towards its goal to develop products made entirely of sustainable materials by 2045.
Kumho Tire and synthetic rubber manufacturer Synthos have signed a Memorandum of Understanding (MOU) for the joint development of sustainable tyre raw materials. Under the MOU, the two companies will conduct a joint research and development project for Neodymium-Butadiene rubber using Bio-Butadiene and expand the use of environmentally friendly synthetic rubber in tyre manufacturing.
At the end of September, the list of Asia’s most influential brands of 2023 was published at the “Asia Brand Summit” in Hong Kong. A total of 500 brands from 20 countries and regions, were honoured at the 18th World Brand Lab summit themed “The Impact of New Technologies on Brand Transformation and Consumer Behavior.” Seven of them were tyre brands and all seven were ranked amongst the top 350 of the 500 honoured brands.
The CEOs of 10 leading tyre manufacturers have gathered to confirm a two-year Tire Industry Project (TIP) workplan focused on “sustainability in the tyre lifecycle”. The plans includes targets relating to tyre-emission research and end-of-life tyre management amongst other points.
Kumho’s recent development of its SUV and 4×4 tyre range have focused on satisfying the increasing requirement for more car-like on-road performance from such vehicles. The Korean company’s line-up offers more than just on-road SUV fitments, though, with two all-terrain models and the mud-terrain MT51 offering performance away from smooth tarmac.
Kumho Tire has gained the Good Design Award (Japan) 2023 for its PorTran 4S CX11, a van and light commercial vehicle tyre specifically designed to accommodate the road and climate conditions of Europe and take advantage of growing demand for all-season tyres within the region. The Kumho tyre is currently on display at the Good Design Exhibition 2023, which is taking place in Tokyo until 29 October.
While most tyre manufacturers are evolving their approach to building ranges of electric vehicle tyres, with specialism not always the preferred route, a small number of tyre-makers were quick off the mark with new product lines. Korean manufacturer Kumho was one of the small number to bring an all-new product to the electric vehicle replacement tyre market, entering the burgeoning segment in 2016 with the Wattrun VS31. The tyre garnered several accolades for pioneering design work, including both the prestigious German Red Dot Design Award and American Green Good Design award. Now Kumho’s strategy is to bring its EV line more directly into alignment with its existing passenger car tyre brands; the Wattrun VS31 pattern has now been superseded by the Ecsta PS71 EV, the company’s next generation electric vehicle tyre.
Plans for two Saudi Arabia tyre factory projects were announced during 2022. In January 2022, Black Arrow Tire Company (Blatco) agreed to a tyre factory construction joint venture with Kumho. By June 2022, Kingdom Tyres, which describes itself as Saudi’s largest tyre producer, signed a provisional investment agreement with the Royal Commission for Jubail & Yanbu. Here Tyres & Accessories considers the latest developments with both projects and asks if the market is big enough for both factories?