Kumho’s recently renewed partnership with Tottenham Hotspur has many benefits – not least the annual five-a-side tournament that the Club lays on for customers. Although the 2020 event was postponed due to Covid-19, this year was a different story, and eight teams, each managed by a Spurs legend, battled it out at the club’s Training Centre at Hotspur Way.
Kumho Tire says it intends to respond more quickly to changes in the mobility sector by transforming its tyre development process. The tyre maker refers to its plans as a “digital transformation” and says it will create a “twin” of the tyres it develops in order to cut lead times. Through the use of big data and artificial intelligence, this digital twin will be able to predict the characteristics of the tyre’s compounds as well as how the tyre will behave when driven.
In addition to sporting Nexen tyres, the new Kia EV6 will also be sold with Kumho tyres as original equipment. The tyre maker is supplying its Kumho Ecsta PS71 summer and Cruzen HP71 all-season tyres for fitment on cars sold in South Korea; Kumho Tire hasn’t yet confirmed whether it will also supply tyres for other markets. Both size 235/55R19 tyres feature Kumho’s 2014-developed K-Silent sound absorption technology.
German Bundesliga club and Europa League contestant Bayer 04 Leverkusen and Kumho Tyre (as Kumho Tire markets itself in Europe) have extended the sponsorship contract they began in 2019. Kumho thus continues to be the club’s exclusive tyre partner as well as its sleeve partner in the German Football Association cup competition, the DFB-Pokal.
It’s business as usual for Kumho Tyre and Tottenham Hotspur FC. Five years after signing a deal that gave the club a new Official Tyre Partner, the two protagonists have announced a long-term extension to the arrangement.
Kumho Tire Europe has a vision to “grow into a major brand,” shares Namhwa Cho. Speaking with the CEO Edit, a show presented outside the UK by BBC StoryWorks, the Kumho Tire Europe president spoke about the tyre maker’s aspirations as well as its experiences during the pandemic and plans to capitalise on mobility megatrends.
The eleven leading tyre manufacturer members of WBCSD’s Tire Industry Project (TIP) have launched a Roadmap to accelerate tyre value-chain impact on the Sustainable Development Goals (SDGs). The SDGs were adopted by all United Nations Member States in 2015 to address some of the world’s most pressing issues by 2030. The members of TIP, in alphabetical order, are: Bridgestone, Continental, Cooper Tire, Goodyear, Hankook, Kumho Tire, Michelin, Pirelli, Sumitomo Rubber, Toyo Tires, and Yokohama Rubber.
A further Red Dot accolade for Kumho, which has won a Red Dot Design Award 2021 in the ‘product design’ category. The Red Dot team honoured Kumho for its latest street legal competition tyre, the Ecsta V730. Kumho launched the Ecsta V730 in the US market earlier this year.
Kumho Tire has shared further details of the planned production capacity increase at its facility in Vietnam, as well as news of an associated project in the USA. The tyre maker says the US$305 million investment will double capacity at the Binh Duong Province site by 2023. This means that annual output should reach at least 9.3 million tyres per annum by that time. As previously stated, the project will commence in the third quarter of this year and run until the early part of 2023.
Il Taik Jung has been appointed Kumho Tire president and CEO. Jung joined the company in 1988 having previously held several senior positions. These include head of both the R&D Centre and Quality Division. Kumho states that these experiences are among the strengths that have led to his latest promotion. Jung is tasked with promoting an agile organisation culture that can quickly react to changing tyre markets and consumer needs at Kumho, the company states. Jung says that “R&D technology is the means by which future responsiveness in a competitive environment is best developed.”
Kumho’s extensive truck tyre range has benefited from “significant investment in new technology”, according to the manufacturer. It says it has recognised the growing demand for multi-purpose tyres. Kumho now offers its 3PMSF marked KXS10 steer and KXD10 drive patterns in 315/70, 295/80 and 315/80R22.5 fitments. The range offers all-season performance across a variety of operational demands, together with increased mileage.
Kumho Tire Co., South Korea’s second-largest tire maker, said Tuesday it will sell its natural rubber processing plant in Vietnam to focus on its core business. According to an official statement published on 23 March 2021, Kumho Tire said it has struck a deal with a joint venture between Korean automaker Hyundai Motor Co. and Thanh Cong Group of Vietnam to sell its rubber factory.
Kumho Tire Co is planning to invest some 340 billion won (£217 million; 255 million euros; US$298 million) in expanding its tyre production facilities in Vietnam. The planned investment aimed at bracing for an increase in demand from North American markets and mitigating tariff-related price pressure, according to local news sources.