TyreReviews.co.uk has built an influential position within the growing online tyre business sector over the last half-decade. The site’s core focus of user-generated tyre reviews gives visitors the opportunity to present feedback on their experiences with more than 2,500 products; this has resulted in what Tyre Reviews quantifies as “3 billion miles” of motorist feedback. This mileage has helped it to reach around 2.8 million monthly page views (based on March 2016), and as a result the site now claims to influence, via online research, “more than a sixth” of tyre sales in the UK every month. In 2016, the site’s owner, Jonathan Benson, began to publish video tyre reviews himself in addition to the site blog, the most recent of which could be a world first (see video below/on Tyrepress.com). Given the site’s claim to influence such a large proportion of UK tyre sales, Tyres & Accessories also asked Benson for his views on how tyre manufacturers and distributors can increase their own online engagement to capture more of this currently growing market.
UK exhaust manufacturer Klarius has posted a series of web training videos to YouTube, explaining the nuances of exhaust design, and such necessities to engines as back pressure. Since back pressure is controlled by the design of the entire exhaust system – including diameter, shape and length of the exhaust and any baffles present in the muffler – Klarius states that detailed design and testing is a necessity. The company manufactures more than two million exhaust systems every year in the UK.
The 2016 Tyre Industry Awards held in October was sell-out event once again. And this was despite having moved to a new venue (Birmingham’s Vox Centre) and it being just the second year of the resurrected conference. To top it all more than £4000 was raised for the NTDA’s chosen charity, the Worshipful Company of Wheelwrights, which is backing the training, development and travel support of Paralympic athletes preparing for the 2020 Olympics in Tokyo.
The House of Lords Science and Technology Committee will begin its inquiry to investigate driverless vehicles and their future on UK roads on Tuesday 1 November. The committee will hear evidence from government officials and leading academic experts.
Euro Car Parts (ECP) has announced it will offer what it calls a “first-to-market” lifetime warranty on a wide range of mechanical parts. The initiative will provide repairers with an extra profit opportunity, with the warranty being purchased from ECP and then either sold on to the vehicle owner or used as a marketing tool to further improve their offer. The programme is one of a number of initiatives released this year by ECP in support of the independent repairer.
Green Apple award winner, EDT Automotive is preparing to showcase its range of award-winning and highly accredited products to local garages in the North-West of England with a one-off, live presentation taking place at Egerton Garage Ltd in Manchester.
Direct Autoparts has carried out more customer-led activities to celebrate its 25th anniversary in business, with an appearance at the Goodwood Revival and also another karting day at Lakeside Karting, Essex.
Brake Engineering has launched a range of original colour painted calipers for the independent aftermarket. The new brake calipers have been specially designed to match the caliper colour originally fitted on a vehicle making the process more efficient for technicians and offering additional reassurance that the part will fit first time, every time.
On 24 October Japanese conglomerate Marubeni announced it had purchased a large minority shareholding in Mexican tyre dealer Radial Llantas. According to the company, Marubeni has bought 49 per cent of the shares in Radial Llantas. The pricetag for the stockholding is said to be “several billion yen”, according to Wards Auto.
With over 400 tickets already sold, the Original Equipment Suppliers Aftermarket Association (OESAA) is urging those interested in attending this year’s Autoinform Live to book now to avoid disappointment.
Autosupplies Chesterfield is taking on the full WAI product range of rotating electrics, ignition leads, ignition coils, window regulators and wiper motors as part of the motor factor’s continued expansion plans.
Independent Automotive Aftermarket Federation (IAAF) members will be offered the opportunity to win a full corporate day for 12 people on Yacht Drum worth £2500, courtesy of its IAAF Annual Conference sponsor, Autoparts UK.