Do markets dream of electric cars?

Are driverless cars and the data they bring with them a dream or a nightmare for the tyre industry?

Phillip K Dick may well have been thinking far further into the future than the current popularisation of electric cars when he wrote his famous novella “Do Androids Dream of Electric Sheep?”, however the rise of big data alongside electric and autonomous vehicles means the most advanced cars of today have an increasing amount in common with the artificial intelligence in the source material for the film Blade Runner.

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