WAI to showcase new corporate identity at Automechanika Birmingham

WAI will display its new and renewed WAI starters and alternators alongside other ranges and its new CI

WAIglobal is set to attend Automechanika Birmingham, taking place at the NEC in Birmingham from 7-9 June 2016, exhibiting its full product range on stand 10G28. The global automotive parts supplier has recently implemented a completely new brand structure on an international level, and it is gearing up to showcase its new corporate identity at the Birmingham event.

With its expert personnel on stand prepared with the latest industry knowledge and to demonstrate WAI’s full product range including new and renewed WAI starters and alternators; Transpo Electronics; window regulators and wiper motors; and engine management products, visitors are encouraged to attend the prestigious event.

With 15 editions around the world, the event is the most internationally renowned trade exhibition. Now taking place in the heart of the UK’s manufacturing belt, this event will offer the UK’s growing automotive sector the best in innovation, education and networking.

By attending the event, WAI will play a big part in celebrating the continued growth of the UK automotive industry. The supplier will be one of the many aftermarket leaders coming together at the respected exhibition to present the latest and highest quality products on the market.

Richard Welland, managing director – EMEA IAM VP global marketing, said: “Automechanika represents a significant opportunity for us to demonstrate our leading product expertise and customer service, as well as showcase our new corporate identity, which are all designed to ensure customers benefit fully from the wide ranging auto electrical products we supply.”

All starter motors and alternators from WAIglobal are engineered to original equipment quality, having undergone vigorous checks and function tests to ensure their ‘fit for purpose’ status. Units are then ‘bar-coded’ to ensure traceability and have 24-months warranty.

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