WAI has become a partner sponsor at the Independent Automotive Aftermarket Federation’s (IAAF) upcoming annual conference. The rotating electrics and EV charging cable specialist is also sponsoring the Car Distributor of the Year award at the Pride of the Aftermarket Awards, which will be held on 7 December at DoubleTree by Hilton, Milton Keynes.
WAI’s vice-president of sales Europe, Ramón Hoekman, has expanded his role to ensure a greater involvement in the overall sales and commercial aspects of the business, as the organisation aligns under the new umbrella, WAI Europe. The announcement comes following a number of leadership changes made by the global auto electrical specialist, which saw current UK managing director Richard Welland now appointed as President of Europe, overseeing all European operations.
With Euro 2020 fast approaching, WAI UK has got the ball rolling with an exciting new competition and is now encouraging customers to sign up and play for the chance to win a whole host of top-quality prizes, including AirPods, a wireless Qi Charger, wireless headphones, a Bluetooth Speaker and a Smartwatch.
Auto electrical specialist WAI has extended its UK warehouse by a massive 40 per cent, as the business boosts its stockholding for UK customers. The extension, at WAI’s Bognor Regis UK headquarters, will see more racking and a greater investment in UK logistics, as the brand continues to prove popular among motor factors and workshops.
New rotating electrics products have been added to the WAIglobal range, highlighting its commitment to bringing to market products that meet customer demand and provide greater vehicle coverage.
A total of 14 new alternators and two new starters have been added, applicable for a number of popular passenger car and light commercial vehicle makes and models, including Renault Megane, Kia Sportage, Audi TT TFSi (2008 >), Hyundai ix35, BMW X6 3.0D (2012 > 2015), Vauxhall Vivaro 1.6 dCi/CDTI (2014 >) and Porsche 911 (2009 >). All of the new references are listed on both MAM and TecDoc cataloguing systems.
WAI products have begun to arrive at Marathon Warehouse Distribution’s National Distribution Centre in Redditch and a 14-branch network throughout the UK. The new WAI-Marathon agreement, signed at Automechanika Birmingham 2018, is designed to improve availability and offer a frequent same-day delivery service.
WAIglobal has introduced a new range of branded merchandise as part of its continued evolution of the WAI brand. The WAI-branded selection includes: Mobile phone power bank, mouse pad, car charger, enamel pin, notebook, drinks tumbler, international socket adapter, USB flash drive, USB power bank, USB phone adapter and charging cable, alternator air freshener, emergency […]
WAIglobal has added one new-to-range starter motor and five OE quality alternators to its extensive portfolio of rotating electrics. The additional starter motor, part number ST033, offers vehicle coverage covering Audi A1 and A3 (2012-); Seat Leon, Mii and Toledo (2012-); and VW Beetle, Golf, and Polo (2012-). Meanwhile the alternators are also applicable for a number of popular makes and model with part number SB619 covering Seat Leon (2013-); Skoda Octavia (2013-); and VW Beetle and Scirocco (2012-).
WAIglobal is preparing to highlight the advantages of both renewed and new rotating electrics while exhibiting its full product range on stand 18D2 at Automechanika Birmingham 2016, taking place at the NEC in Birmingham from 6 – 8 June.
WAI has appointed Christine Smith to the role of marketing and communications manager. Based in Florida, as part of WAI’s US division, Smith joins from a sales and technology background, having worked previously in marketing, operations & management roles with API, Gatekeeper Business Solutions, Universal Health Services (UHS), Fine Lions, & Direct Office Interiors.
WAI is encouraging the independent automotive aftermarket to take advantage of the upcoming opportunities in the supply and fit of replacement window regulators. As vehicles begin to exit their manufacturer’s warranty and look to independent garages for cost-effective vehicle maintenance and repair, WAI is focusing minds on the sales potential of its window regulator product range.
Direct Autoparts has carried out more customer-led activities to celebrate its 25th anniversary in business, with an appearance at the Goodwood Revival and also another karting day at Lakeside Karting, Essex.