Customers Help Design New Delphi Catalogue
Delphi has announced details of its latest friction catalogue. The 2005/6 guide was designed in conjunction with customers and features am improved new-to-range section and buyers guide, better application detail, more European languages and, for the first time, the use of product symbols.
“We’re always seeking constructive feedback from our customers and using this to fine tune our service offering,” said Lesley Culpan, European marketing manager – braking. “As a direct result of this approach, this latest catalogue is smaller but still contains plenty of handy diagrams to ensure our customers spend less time looking for the right parts and more time serving their customers.”
Other significant improvements include the use of OE numbers and thumbnail drawings in the new-to-range section, together with an improved buyers guide. “Because this catalogue is used across Europe we’re really conscious of the potential language barriers that can arise,” continued Mr Culpan. “The use of symbols against products is a first for us but specifically designed to save time when identifying parts, whatever the language.”