Brake Engineering’s Original Aftermarket initiative, one year on
Brake Engineering is celebrating the one-year anniversary of its Original Aftermarket initiative stating it has already changed perceptions in the automotive industry.
Original Aftermarket was launched to redefine the supply and fit of braking products in the automotive aftermarket and bring transparency, clarity and quality to an overly complex product sector.
Since the launch, Brake Engineering has introduced a number of services to support its braking ranges including a range of merchandise, technical bulletins such as the core poster and, product literature.
Before the launch, research undertaken identified the high popularity of the Brake Engineering brand and customers’ affinity towards its aftermarket values. Original Aftermarket therefore set out to clearly define what customers can expect from the company in terms of service, range, availability, reliability and support.
Original Aftermarket proudly states that Brake Engineering is an aftermarket brand, which is in complete control of the manufacturing process. It is this attention to detail that is driving demand for products from customers. For remanufactured calipers, all wearing parts are replaced with brand new components and the caliper housing is also given a corrosion resistant, zinc plated finish that abides by current EU legislation. The caliper is then pressure tested to strict quality guidelines, with batch marking being used for essential traceability.
All brake pads are manufactured in its own European factories and subjected to rigorous tests and checks before they are released. The company’s brake disc range is one of the most comprehensive ranges available in the automotive aftermarket, providing exceptional performance, life and brake disc compatibility, with the additional comfort factor of reduced noise and judder.
Adam Griffiths, UK marketing specialist, said: “The Original Aftermarket initiative continues to develop, specifically on our brake pad and disc ranges, which are growing in popularity thanks to extensive development.
“We offer a complete braking solution and our focus is on “aftermarket” ranges and ensuring that what is on a motor factor’s shelf is relevant to the vehicles in independent garages.”