Stapleton’s high performance exclusive brands
Stapleton’s wholesale director Nigel O’Hara states that it has built its high performance tyre range to fit in with the somewhat counter-intuitive growth of the sector in turbulent macro-economic times.
Stapleton’s wholesale director Nigel O’Hara states that it has built its high performance tyre range to fit in with the somewhat counter-intuitive growth of the sector in turbulent macro-economic times.
Victory in the all-season tyre test carried out by several European motoring organisations is, says Nexen Tire, proof of the superiority of its N’Blue 4 Season. The Nexen rubber was ranked first in the test of nine 175/65R14 T/H tyres thanks to its good performance in wet and icy conditions.
Nexen Tire has completed its 2018 Purple Summit Manchester, the company’s third annual integrated marketing event.
Nexen Tire has announced four world premieres to be presented on its 370sqm booth at The Tire Cologne (Hall 6, Stand A-010 B-019) between 29 May and 1 June, 2018. Two of the new products will be the successor to the N´Fera SU1, the new N´Fera Sport, and the Winguard Sport 2 SUV.
Nexen Tire USA has launched an education portal, www.NexenACE.com, intended to elevate customer service, marketing and sales.
With just over two months to go before Tyrexpo Africa 2018 opens in Johannesburg, South Africa in early April, Singapore-based organiser SingEx has confirmed the participation of several global brands in the tyre, tyre repair equipment and tyre accessories. More than 100 international companies will be exhibiting at the event, with what the organiser describes as a significant number making their debut at the exhibition.
A second Porsche original equipment deal for Nexen Tire: Following last year’s approval of the Nexen N’Fera RU1 for factory fitment on the Cayenne, the tyre has now been given the green light for Porsche’s compact luxury SUV, the Macan. The N’Fera RU1 will be supplied for the Macan in sizes 235/55R19 101Y and 255/50R19 103Y.
This year Stapleton’s celebrates 80 years since Sydney Stapleton set up his business in a simple parade of shops at 195 High Street, Watford in 1937. An entrepreneur of terrific dynamism and foresight, he was among the few to spot and take advantage of the fast-growing market for tyres. A decade on, in the post WWII years, the company’s total weekly wage bill amounted to the princely sum of £20. It’s safe to say in this 80th anniversary year the wage bill’s grown considerably now Stapleton’s employs some 1,100 staff at eight regional sales offices and eleven distribution hubs nationwide. It’s also safe to suggest that Sydney Stapleton would be staggered by the scale of his old business, with a current stock capacity of 1.5 million tyres available at any given time.
Peter Gulow, former director of Bridgestone Europe’s Central Region car tyre business, is to be the next managing director for Nexen Tire Europe’s ‘DACH’ region. The tyre maker will most likely provide further detail regarding the appointment this week, however it is understood that Gulow will be responsible for sales and marketing within the German, Austrian and Swiss markets.
In the third quarter of this year, Nexen Tire increased its turnover by 12.1 per cent to KRW 526.9 billion (£360.9 million). This growth resulted from varied performance in the company’s regional markets. While sales were slightly down in North America and in Nexen’s home market of South Korea, the country’s third largest tyre maker turnover in Europe was up by 34 per cent, to KRW 143.9 billion (£98.5 million). Sales within the original equipment sector were also higher, and accounted for approximately half the overall increase in turnover.
Nexen Tire has announced that its partnership with Manchester City Football Club (Man City) has been extended to include matches of the Carabao Cup tournament. This is the first time in the history of the English Football League (EFL) Cup that markings on football team jerseys are allowed, and as official partner on the Manchester City jerseys, the Nexen Tire logo will appear on the left sleeve of the Manchester City team equipment, which will be worn during the Carabao Cup matches.
The UK’s largest wholesaler, Stapleton’s acknowledges this growing interest in SUV tyres while adding that uncertainty in our domestic market as inflation rises, sluggish growth, and the reduced value of the pound are adding to the case for cheaper products in the SUV/4×4 segment. The wholesaler backs up Goodyear’s point that the current market has been good for premium brands, with demand for such products strong in the SUV/4×4 segment.
Nexen Tire is supplying itsN’blue HD Plus tyre to Volkswagen, Seat and Skoda. The company’s N’blue HD Plus in size 215/45R17 91W will be fitted to the upgraded Volkswagen Polo. The same tyre in sizes 205/60R16 92V and 215/60R16 95V was selected for the Volkswagen T-Roc, a new compact SUV manufactured in Portugal.
Kawaii!! Next summer, Japanese consumers will – should they wish – be able to buy Hello Kitty tyres for their cars. This too cute for words opportunity comes thanks to a collaboration between Sanrio and Nexen Tire Japan. The tyres will feature the Hello Kitty logo and name on the sidewall – in pink. A tyre featuring Cinnamoroll, a long-eared white flying puppy whose tail resembles a cinnamon roll, will also be available and will presumably by met by an eager market.
On the back of higher volumes, Nexen Tire reports t its net sales in the second quarter of 2017 rose 4.2 per cent year-on-year to KRW 514.1 billion (£350.4 million). Operating profit was, however, impacted by the high costs of raw materials in the first half of this year and fell 37.4 per cent to KRW 43.6 billion (£29.7 million). The operating margin decreased by 4.0 percentage points year-on-year to 7.8 per cent.
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