Manchester City F.C. and Nexen Tire have announced a new virtual fitness challenge, Nexen Road to Man City. This free virtual race officially begins on 22 April 2021 and encourages participants of any age or fitness level to exercise and adopt a healthier lifestyle by getting outside and being active over a 45-day period.
Nexen Tire shares that it began shipping tyres to Hyundai for original equipment fitment on the fourth-generation Tucson in January. Hyundai Tucson models sold in the Middle East, Africa, and Latin America wear the Nexen N’Fera Primus in sizes 215/65R17, 235/55R18, and 235/50R19. This deal represents the first occasion that Nexen’s European manufacturing plant in the Czech Republic has supplied OE tyres.
Audi has approved three Nexen tyres for fitment on the new A3. The Korean tyre-maker will supply the N’Fera Sport UHP tyre, the N’Blue S summer eco tyre and the Winguard Sport 2 winter tyre for fitment on the premium compact Audi. The fourth-generation Audi A3, the marque’s premium compact car, was launched in Spring 2020, and is available in Sportback, built on the Volkswagen Group’s MQB platform, and Saloon variants.
Nexen Tire Europe is rationalising its approach to sales and marketing, and has thus announced changes affecting its operations in Austria and Sweden. The tyre maker will transfer responsibility for both markets’ sales organisations to its European headquarters in Kelkheim, Germany by the end of Q1 2021.
Stapleton’s and Nexen have combined with Harry Redknapp to produce a fun Christmas video. With the likes of McDonald’s, Walkers crisps and much-revered John Lewis adverts launching in early November, Stapleton’s and Nexen along with brand ambassador Harry Redknapp have joined them to bring some light relief at the end of a tough year.
Nexen Tire has shared details of how it has used Artificial Intelligence (AI) and big data-driven methodology to help reduce tyre noise. The big data research for Noise, Vibration, and Harshness (NVH) was jointly conducted with Hyundai-Kia Automotive Group and Inha University in Korea. The results of the braking test performance on snow, hydroplaning, and wet surfaces showed internal and external noise generated by cars can be reduced by 1 dB (decibel) and 3 dB (decibel), respectively.
Nexen Tire has published its first sustainability report, which outlines the company’s sustainable practices and environmental, social, and economic performance in 2019. Nexen Tire’s 2019/20 Sustainability Report is based on standards of the Global Reporting Initiative (GRI), the United Nations Sustainable Development Goals (UN SDGs), and has been verified by the Korea Management Registrar (KMR), a third-party assurance institution.
Much has changed at Nexen Tire of late, a phenomenon particularly noticeable within the South Korean tyre maker’s European operation. In the past two years, the company has set up a new production facility in the Czech Republic and a European headquarters in Germany as part of its ‘Global Nexen’ strategy. This expansion is occurring parallel to similar growth in Korea and the USA.
Dutchman Edwin van der Stad has been appointed as vice president OE Europe at Nexen Tire. Van der Stad brings 30 years of experience and premium level OE management with him to the Korean tyre manufacturer. Prior to joining Nexen, van der Stad spent many years with Bridgestone. Van der Stad’s new role took effect in March.
Tyre manufacture at Nexen Tire’s Changnyeong plant in South Korea resumed yesterday after a two-day break in production in order to implement “protective measures” against coronavirus. In disclosures submitted to the Korea Exchange (KRX), the tyre maker reported its intention to suspend tyre production in Changnyeong on 1 and 2 March, and resume operations on 3 March.
The latest global tyre market share figures from tyre industry analyst Astutus Research show how long-established, leading players headquartered in Japan, Europe, and North America have seen their volume share diminish, while Chinese, ASEAN, and selected other markets’ tyre manufacturers’ share has risen. The analyst states that in aggregate, the ten leading PCLT tyre manufacturers based in Japan, Europe and North America (J-E-NA) have lost almost 6 percentage points of market share since the end of 2011 (OE and replacement segments combined, volumes in tyre units). In part this reflects a strategic choice of some to focus on the higher value premium segments of the market.
Since October is Tyre Safety month, Stapleton’s (Tyre Services) Ltd in association with Nexen Tyre, Harry Redknapp and TyreSafe have released the latest video in their campaign, which focusses on the key messages of tyre safety.
Nexen Tyre and Stapleton’s (Tyre Services) Ltd have appointed ex-professional footballer, premier league manager and “I’m a celebrity get me out of here” champion Harry Redknapp as brand ambassador.
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Stapleton’s; Nexen
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Alexander Migl; Wikimedia CCAS 4.0
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