Nexen highlighting OE and Man City at IAA

Nexen's stand is based on a wormhole theme, designed to evoke visions of technological future

Nexen Tyre has shared details of its participation in the ‘66th International Automobile Ausstellung (IAA Frankfurt Motor Show 2015)’, held from 15 to 27 September.

Nexen Tyre reports it will showcase 13 products under the categories of summer tyres, winter tyres, technology tyres and original equipment (OE) tyres at its specially designed exhibition booth. The booth is designed to evoke the imagery of a wormhole transporting visitors to a distant future, representing the company’s innovative technologies and outstanding quality products.

“We are very excited to participate in the IAA Frankfurt Motor Show 2015. This is a great opportunity to strengthen our presence in the global market by showcasing our performance-driven technology and outstanding quality products,” said Nexen Tyre. “We will continuously promote various marketing activities to raise brand value and increase sales in the European market.”

Nexen Tyre will host an unveiling event on September 16 to reveal its new products. The company also will announce the latest information regarding their current original equipment tyre supply status, along with the updates on its newest plant in Zatec, the Czech Republic. The plant is scheduled to have a groundbreaking ceremony on 1 October 2015.

In addition, Nexen Tyre has planned to execute various promotional activities at the motor show by utilizing the company’s sponsorship of Manchester City Football Club, as it became the official partnership of Manchester City FC in early August. Activities include a football game event for visitors to its booth and outdoor mobile advertisement featuring the company’s Manchester City FC sponsorship.

Comments closed

We see you are visiting us from China.

If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site Or click below to continue on Tyrepress.