Nexen to make IAA debut

Korean tyre manufacturer Nexen is to make the its IAA debut when it exhibits at the automobile trade fair from 10 to 22 September in Frankfurt, Germany. Nexen reports that it will present 26 products including six brand new products with the theme “Enjoy NEXEN, Dynamic Driving Partner” at Hall 4.0 Stand C23.

Nexen will also display two new concept tyres, the BMW Z4 driven by Adrenalin Racing Team on VLN Endurance Championship and the 24hour race at the Nürburgring as well as the Hyundai Genesis Coupe tuned for racing. Beside these topics visitors will be able to join product experience zones and entertainment activities.

In addition, the company reports that IAA will be “a very important milestone in strengthen and increasing…Nexen brand awareness worldwide. Therefore Nexen will also be partner of the traditional evening event „Bier & Brotzeit“ organized by AUTO TEST- European automotive sales advise magazine No.1 by AUTOBILD at the second press day 11 September 2013.”