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Profi Werkstatt readers make Liqui Moly most popular oil for commercial vehicles
The readers of German trade journal Profi Werkstatt have chosen Liqui Moly as their favourite commercial vehicle oil for the third time. The company was awarded “Best Profi Werkstatt brand” in the oil and lubricant category at Automechanika Frankfurt. In so doing, the automotive chemical specialist defended its leading position by gaining its third readers’ choice award from a Huss publication.
Bosch: Digitalisation to be decisive within the automotive aftermarket
According to auditing and consulting company PwC, more than 470 million connected vehicles will be plying the world’s roads and motorways by 2025. This significant growth will be accompanied by rising demand for aftermarket software and data services, and vehicle connectivity will become a decisive factor for the sector’s future expansion. CLEPA, the European Association of Automotive Suppliers, anticipates that the market for software and data services in Europe alone will treble to approximately 34 billion euros –about 140 euros per vehicle – by the middle of the next decade.
Mahle Aftermarket: Supporting tomorrow’s vehicle professionals
Mahle Aftermarket is presenting its service and solutions expertise for digitalised workshops and a wide range of drive types at Automechanika Frankfurt this week. The company says the focus of its presence at the trade fair is efficient and intuitive solutions that save workshops time and money.
Reifen opens at Automechanika Frankfurt
Today the Reifen show opens its door for the 30th time, and for first time ever the tyre trade fair is taking place outside of Essen (Germany). Reifen has relocated to Frankfurt and Automechanika, and this year’s new-format show has attracted around 160 exhibitors.
Delphi Technologies: Automechanika debut for aftermarket packaging
Visitors to the Delphi Technologies stand (hall 4.0, stand C12) at Automechanika Frankfurt this week will be the first to see its newly designed aftermarket packaging. Featuring a new logo in a wallpaper print as well as a retail box based on the current design, the upgraded packaging is part of an extensive rebranding exercise which will see the company transition from its red oval logo to a single, common identity for both OE and aftermarket businesses. An improved layout and higher quality materials will also provide more robust packaging without increasing materials, weight or package size.
Trico to showcase new slogan, ‘Excellence in every blade’, at Automechanika Frankfurt
Trico will be showcasing its new slogan ‘Excellence In Every Blade’ at the world’s leading trade fair for the automotive service industry Automechanika – as well as introducing a new “OEM” logo to highlight the company’s long running relationships supplying vehicle manufacturers worldwide. This new strapline and logo will feature heavily in all of Trico’s upcoming advertisements and marketing campaigns.
Dayco unveils its new corporate branding
Dayco will use the world stage afforded by Automechanika Frankfurt to present its new corporate branding to a global audience of the industry’s most influential people, including the many technicians who use Dayco’s replacement components. The new branding is consistent across both the company’s original equipment (OE) and aftermarket products. The company states that this is designed to deliver a continuous message of quality and dependability, using modern graphics that support the company’s business ethos and core strengths.
65 years young and still looking forward – CIMA
CIMA Impianti Spa might be celebrating its 65th anniversary this year, but the company reports that it continues to look forward. According to the company, features of the business’ 65-year pedigree include that it “keeps investing in buying equipment, but mainly in hiring people, a lot of which very young, giving space to a new generation capable of securing the future of the company.”
Maxion Wheels to exhibit at Reifen 2018
Maxion Wheels, the world’s largest wheel producer, has announced its participation in next month’s Reifen show. The company can be found in Hall 12.1, at Stand D24 during the exhibition, which will be held alongside Automechanika Frankfurt between 11 and 15 September.
