Tyre show showdown: High Noon in May 2018

28th November 2014 | 0 Comments
Tyre show showdown: High Noon in May 2018
The rival tyre shows will confront each other in May 2018

The largest and oldest continuously-held tyre trade fair in Europe is the Reifen show, held every two years in the German city of Essen. And while Reifen has existed for years in relative harmony alongside other regional exhibitions, such as Manchester-based Brityrex, at the start of 2014 a brand new tyre trade event was announced, and this appears to have gotten under the skin of Reifen organiser, Messe Essen. What sets this new show apart is that it will enjoy the support of Reifen’s current main sponsor, and will take place only 45 miles away from Essen – at exactly the same time. Given this clash of dates it seems, to paraphrase a cliché from Western films, that the town isn’t big enough for the two of them: A tyre show showdown looms on the horizon.

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Category: International News

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