We’ll continue with ‘Reifen’ tyre show, confirms Messe Essen

27th January 2014 | 1 Comment

As reported last week, the main sponsor of the Reifen tyre show, which is held every two years in Germany, will part ways with exhibition organiser Messe Essen after the 2016 show. Trade association and current Reifen ‘ideal sponsor’ the BRV intends to be involved in a new tyre trade fair located in Cologne. A letter sent by Messe Essen on 23 January and signed by management board chairman Oliver P. Kuhrt and director of trade fairs and exhibitions Annegret Appel, addresses the future parting of ways.

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