When Reifen China 2016 opened the doors of the Shanghai New International Exhibition Centre on the 1 December, it was immediately apparent that several significant changes are afoot in the Chinese tyre show sector. As the name suggests, Reifen China has always been organised by Messe Essen in partnership with China United Rubber Company (CURC) and co-located with CURC’s always-well-attended RubberTech. But next year that will change and the Reifen name has been licensed to Messe Frankfurt for use alongside its Automechanika Shanghai show. This move, which began as a ripple-effect emanating from the Reifen versus The Tire, Cologne competition that has been going on in Germany, has caused repercussions as far away as China. As a result CURC (the exhibition firm behind RubberTech and Messe Essen/Reifen China’s former partner) will also be launching a new tyre event in 2017.
Reifen China originated from Reifen in Essen, Germany, which has been running every two years since 1960. Reifen show is the largest professional tire fair in the world today after going through half a century of continuous development. In 2007, the Asian Essen Tire Show was officially launched in China through the cooperation of China […]
Reifen China 2016 open its doors at the Shanghai New International exhibition centre today – 1 December. The show organised by Messe Essen in partnership with CURC and co-located with RubberTech appears to have attracted similar numbers of exhibitors and visitors as it did 12 months ago, with much talk at the show related to the pressure overcapacity and US import tariffs have put on the manufacturing business.
Reifen China, which is described as “the trade fair for the Asian tyre market” is ready to run from 1 to 3 December 2016. The show is being held at the Shanghai New International Expo Centre in the Pudong area of the city.
Reifen China, which is organised by China United Rubber Corporation and Messe Essen will present wheels, tyres, repair material, valves, garage equipment and accessories amongst other products.
Every other year since 1960 has been a ‘Reifen’ year, but 2016 was different. This year’s show not only marked the final time the world’s largest tyre trade fair took place as an independent event, it was also the last Reifen show to be held before a new and major rival enters the picture.
Sometimes tyre people are creatures of habit. They like what they know and they know what they like. So when change comes it can feel disorientating. But change is also the engine of progress. And standing still is virtually synonymous with going backwards.
Exhibition aims to end current format strongly, listing a ‘record’ 675 exhibitors participating The world-leading Reifen show has opened for the final time in its current format, with 675 exhibitors participating from 24 to 27 May. 43 countries are being represented within that number, with companies showcasing their latest products and innovations for the sector […]
Messe Essen, the organisers of the biennial Reifen event, looks likely to bow out gracefully at the end of an era represented by this year’s show. In the last Essen-hosted show ahead of its “trailblazing” move alongside Frankfurt’s Automechanika show in September 2018, or retreat in the face of Koelnmesse’s rival Tire Cologne show (see the April edition of Tyres & Accessories for complete details of the move, then delete as you see fit), the 24 to 27 May show will host 675 exhibitors, presenting their innovations for the tyre sector. This, Messe Essen states, represents a new record number of exhibitors in Reifen’s decades-long history. The organisers have also notched up another record with regard to the exhibition area: Reifen 2016 will occupy just over 60,000sqm of exhibition space.
In a move that Messe Essen has described as “trailblazing”, yet may be interpreted by some as a back down in the face of new competitor trade show The Tire Cologne, from 2018 onward the Reifen exhibition will no longer be held in its traditional mid-year time slot or in the German city of Essen. Instead of going head-to-head with The Tire Cologne in the week of 29 May to 1 June 2018, Reifen has been rescheduled to take place alongside Automechanika in Frankfurt from 11 to 15 September.
Show organisers Messe Essen and CURC described Reifen China 2013 as a “total success” when it comes to showing tyre, wheel and garage equipment. The show is said to have occupied a total area of 11,500 square metres, 15 per cent more than one year ago.
Reifen China 2015, held at the Shanghai New International Exhibition Centre, opened its doors for a ninth consecutive time on 11 November. In his welcoming address Wei Yun, chairman of China United Rubber Corporation (CURC) who jointly organise the show with Messe Essen GmbH, pointed out that “This year RubberTech continues to run in association with the 9th Asian Essen Tire Show. We aim to set up a platform for exhibitors to present the latest technology and products in both the upstream and downstream rubber industry. During the three-day exhibition and conference, more than 600 exhibitors both from home and abroad from over 20 different countries…”
Messe Essen’s Reifen show will be the epicentre of the global tyre industry from 24 to 27 May 2016. The event organiser has confirmed that the 20 largest tyre manufacturers in the world will be present, including key players such as Bridgestone, Continental, Cooper Tires, Goodyear, Falken Tyre Europe, Hankook, Maxxis, Michelin, Pirelli and Yokohama. The demand for stand space for workshop equipment providers is also growing, according to Messe Essen: Corghi, Rema Tip Top and Snap-on will all be amongst the exhibitors.
Organisers of the Reifen China Asian tyre market trade fair report that the show is “ready to go” and about to kick off. The event runs from 11 – 13 November 2015 in Shanghai’s New International Expo Centre.
Reifen China is organised by Messe Essen and the China United Rubber Corporation who say they are expecting around 100 tyre, and retread-related exhibitors from China, Germany, India, Italy, Japan, Malaysia, Spain and Russia.
The Tire Cologne – the Koelnmesse organised rival exhibition to Messe Essen’s Reifen series, commencing in 2018 – has fired the starting pistol in its registration phase. The exhibition, which will take place in Cologne at the same time as Reifen 2018 in Essen (29 May to 1 June 2018), will feature important tyre and wheel business players from across the industry.