Reifen, Automechanika agree upon strategic partnership

Automechanika Messe Essen and Messe Frankfurt have formed a strategic alliance between the complimentary shows, Reifen and Automechanika

Messe Essen and Messe Frankfurt have announced a “far-reaching strategic partnership”, aimed at strengthening the Reifen and Automechanika trade fairs. The partners expressed a joint desire to exploit “synergetic effects in sales and marketing across borders,” the most obvious of which will be package solutions for exhibitors.

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