CURC launches Tire+, moves RubberTech to September in 2017

When Reifen China 2016 opened the doors of the Shanghai New International Exhibition Centre on the 1 December, it was immediately apparent that several significant changes are afoot in the Chinese tyre show sector. As the name suggests, Reifen China has always been organised by Messe Essen in partnership with China United Rubber Company (CURC) and co-located with CURC’s always-well-attended RubberTech. But next year that will change and the Reifen name has been licensed to Messe Frankfurt for use alongside its Automechanika Shanghai show. This move, which began as a ripple-effect emanating from the Reifen versus The Tire, Cologne competition that has been going on in Germany, has caused repercussions as far away as China. As a result CURC (the exhibition firm behind RubberTech and Messe Essen/Reifen China’s former partner) will also be launching a new tyre event in 2017.

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