When Reifen China 2016 opened the doors of the Shanghai New International Exhibition Centre on the 1 December, it was immediately apparent that several significant changes are afoot in the Chinese tyre show sector. As the name suggests, Reifen China has always been organised by Messe Essen in partnership with China United Rubber Company (CURC) and co-located with CURC’s always-well-attended RubberTech. But next year that will change and the Reifen name has been licensed to Messe Frankfurt for use alongside its Automechanika Shanghai show. This move, which began as a ripple-effect emanating from the Reifen versus The Tire, Cologne competition that has been going on in Germany, has caused repercussions as far away as China. As a result CURC (the exhibition firm behind RubberTech and Messe Essen/Reifen China’s former partner) will also be launching a new tyre event in 2017.
Dongying Fangxing Rubber Co., Ltd. was founded in 2000 in Shandong Province’s Guangrao county. According to the company, Fangxing is one of the national top 100 companies in Shandong Province. The firm’s tyre factory covers an area of 600,000 square metres and has over 2000 employees, including 200 technical personnel. The firm describes itself as “a new enterprise specialising in tyre research and development, manufacture and sales -with 2 billion yuan of fixed assets”.
Reifen China originated from Reifen in Essen, Germany, which has been running every two years since 1960. Reifen show is the largest professional tire fair in the world today after going through half a century of continuous development. In 2007, the Asian Essen Tire Show was officially launched in China through the cooperation of China […]
Reifen China 2016 open its doors at the Shanghai New International exhibition centre today – 1 December. The show organised by Messe Essen in partnership with CURC and co-located with RubberTech appears to have attracted similar numbers of exhibitors and visitors as it did 12 months ago, with much talk at the show related to the pressure overcapacity and US import tariffs have put on the manufacturing business.
Reifen China, which is described as “the trade fair for the Asian tyre market” is ready to run from 1 to 3 December 2016. The show is being held at the Shanghai New International Expo Centre in the Pudong area of the city.
Reifen China, which is organised by China United Rubber Corporation and Messe Essen will present wheels, tyres, repair material, valves, garage equipment and accessories amongst other products.
Automechanika Shanghai is said to be experiencing “sweeping growth” ahead of the 2016 show, which will be held at the National Exhibition and Convention Center, Puxi, Shanghai from 30 November – 3 December. The organisers are highlighting the show’s Connectivity and Electronics & Systems zones. However, in addition to the gains seen by the Electronics & Systems sector, for the first time the show’s West Hall will be housing the Wheel Rim/Tyre sectors.
Now ChemChina has completed the purchase of Pirelli and the de-listing of the well-known Italian tyre firm’s shares, the first signs of how Pirelli will be integrated into the ChemChina tyre group are emerging. Walking onto the ChemChina stand, the first thing you notice is that the Pirelli logo now features at the head of a list of group-owned tyre business in at least two prominent positions on the large stand. While for many in Europe the sight of Pirelli alongside Aeolus, Double Happiness, Yellow Sea and Torch may feel a little strange, the obvious implication of ChemChina’s decision to present it this way is that we all need to start getting used to the new reality. Secondly, you can’t ignore that this move communicates the underlying intention to integrate Pirelli into the ChemChina group rather
Show organisers Messe Essen and CURC described Reifen China 2013 as a “total success” when it comes to showing tyre, wheel and garage equipment. The show is said to have occupied a total area of 11,500 square metres, 15 per cent more than one year ago.
Reifen China 2015, held at the Shanghai New International Exhibition Centre, opened its doors for a ninth consecutive time on 11 November. In his welcoming address Wei Yun, chairman of China United Rubber Corporation (CURC) who jointly organise the show with Messe Essen GmbH, pointed out that “This year RubberTech continues to run in association with the 9th Asian Essen Tire Show. We aim to set up a platform for exhibitors to present the latest technology and products in both the upstream and downstream rubber industry. During the three-day exhibition and conference, more than 600 exhibitors both from home and abroad from over 20 different countries…”
Organisers of the Reifen China Asian tyre market trade fair report that the show is “ready to go” and about to kick off. The event runs from 11 – 13 November 2015 in Shanghai’s New International Expo Centre.
Reifen China is organised by Messe Essen and the China United Rubber Corporation who say they are expecting around 100 tyre, and retread-related exhibitors from China, Germany, India, Italy, Japan, Malaysia, Spain and Russia.
Having made its debut in 2014, Messe Essen and the Chinese United Rubber Corporation (CURC) have extended the contract for Rubber Tech Europe up to and including 2020. Rubber Tech China, the Asian predecessor to Rubber Tech Europe, has been held annually alongside Reifen China since 2007, with the former taking three halls at the Shanghai New International Expo Centre to the latter’s one. The new agreement will give Rubber Tech Europe, which started with a space in hall six in Essen’s Reifen 2014, the chance to develop into a more substantial component of the biannual event, with the backing from Messe Essen for the next three Reifen shows. The show within a show is one part of Messe Essen’s strategy to centralise international partnerships within its tyre show operations ahead of the BRV-backed The Tire Cologne show, to be held at Koelnmesse in 2018. The company has also developed links with global aftermarket series, Automechanika.
Messe Essen and the China United Rubber Corporation (CURC) have completed their review of December’s Reifen China show, saying that the show, in conjunction with RubberTech China, continued its upward trajectory in visitor numbers. Messe Essen says that “around 17,500 visitors” gathered at the Shanghai New International Expo Centre between 3 and 5 December 2014, an increase of over 15 per cent year-on-year.
The eighth annual “Asian Essen”, Reifen China took place at the Shanghai New International Expo Centre in the first week of December, with some of the Chinese tyre industry’s major players rubbing shoulders for the last time in 2014. The European side of the Sino-German partnership behind the annual show, Messe Essen stated that it expected the presence of around 120 exhibitors in hall W1 and 15,000 trade visitors. This latter figure, unconfirmed at the time of writing, takes into account the other three-quarters of the twin exhibition; RubberTech China 2014 and the International Exhibition on Rubber & Elastomer, led by the China United Rubber Corporation, comprised around 500 exhibitors across another three halls (W2-4). Messe Essen CEO, Oliver P Kuhrt stressed the importance of the ‘Reifen’ brand’s presence in China, stating in his introduction to the show that it “stands for the success of a fair made in Essen extending across borders”. With about two thirds of the exhibitors at May’s Reifen 2014 visiting Essen from outside Germany, Messe Essen also noted the importance of Reifen China in recruiting Asian participants, whose attention the exhibition organiser has drawn in Shanghai.
Prinx Chengshan (Shandong) Tire Company Ltd has succeeded Cooper Tire’s joint venture with Chengshan. The previous JV was dissolved when Cooper closed the sale of its 65 per cent share to Chengshan Group Company Ltd on 1 December. Unveiled at Reifen China 2014 in Shanghai, the new joint venture has been formed with Prairie Investment Company.
Reifen China’s 2014 edition will take place on 3-5 December at the Shanghai New International Expo Centre on December 3 – 5, 2014. On the occasion of the eighth edition of the international meeting place for the sector, Messe Essen and the China United Rubber Corporation (CURC) are expecting around 120 exhibitors from numerous nations. Many of the biggest names in the Chinese tyre industry will be present, and the organisers have particularly emphasised the manufacturing backbone of the show; with around 45 percent of the exhibitors originating from the producing industries, “Reifen China will be a manufacturers’ fair”. The organisers are expecting a total of around 15,000 visitors to both trade fairs.