When you look at Tire+’s deliberate proximity to a premium car show such as Auto Guangzhou, the first thing that comes to mind is original equipment (OE). If we take a comparable European equivalent event such as the Geneva Motor Show as an example, most of the leading global tyre players as well as some of the larger up-and-coming brands use Geneva as a way of showcasing new technologies and products in order to generate additional OE tyre sales as well as the benefit of the enhanced ongoing tyre replacement sales that come with the so-called OE pull-through effect. While it is not as linear and transactional an equation as investment in a motor show equals OE contracts, it clearly is an important part of the corporate courtship ritual. Surprisingly, things are a little different in China.
Of course, the earlier shows (including the first edition of Tire+) were held in Shanghai. This time, the 2018 event saw the Tire+ exhibition move to Guangzhou. According to the organisers the goal of the exhibition was “not only to continue the mature model of 2017, but also leverage the resources of the exhibition”. In practice this means leveraging the show’s ability to operate in both the business-to-business and business-to-consumer realms, specifically “the automobile industry chain, which is suitable for the post-automobile market consumption upgrade and individualized demand” as well as “tyres and aftermarket enterprises”.
The second edition of the Tire+ exhibition, organised by China United Rubber Company, got underway today in Guangzhou, Guangdong Province China at the world-famous Canton show ground. The show runs in parallel with the large-scale Guangzhou Autoshow (itself a top three automotive event in China) as well as the China Essen Motor Show and continues until 19 November.
Talk to westerners and they see China as a relative newcomer to the global tyre industry table. Talk to Chinese people and they may just point out that China has been the world’s leading tyre producing nation since 2005. Indeed, full-year 2016 figures show that 600 million tyres were “made in China”, many of which were passenger car and light truck products. However, China now wants to move on from its reputation as being the biggest tyre producing nation and progress towards a renewed emphasis on quality and technology. Tyres & Accessories spoke with Mary Xu, the China Rubber Industry Association (CRIA) deputy secretary general, in order to find out more about how the Chinese tyre industry wants to move from biggest to best.
In August Chinese tyre manufacturer Jiangsu General Science Technology Co. Ltd established a base in the USA. At the same businesses unfamiliar with the firm took an interest. With this in mind, during a recent visit to China, Tyres & Accessories met with Jiangsu General general manager Wang Xiao Jun in order to find out more about the company.
With one industry insider calling ChemChina’s acquisition of Pirelli “a genius move”, it would have been remiss of us not to take the opportunity to spend time with new Aeolus general manager Giovanni Pomati and find out more about how the changes affect the best-known ChemChina brand (Aeolus) and the company’s views on the latest changes in the Chinese marketplace during Tyres & Accessories recent visit to China.
The inaugural Tire+ exhibition made its debut in Shanghai today. Beginning with an opening parade of the CEOs of the top 12 Chinese tyre manufacturers, which was covered by national broadcaster CCTV, organisers CURC have taken steps to reflect the Chinese tyre industry’s increasing focus on quality. It also means large and professional stands from many of the biggest firms in the business including: ZC Rubber, Linglong, Sailun Jinyu, Doublestar, Triangle, Double Coin, Aeolus, Prinx Chengshan and Guizhou/Advance Tyre – to name just a few. This is all supplemented by an impressive number of forum discussions and four halls of tyre and rubber manufacturing stands in the RubberTech exhibition next door.
From 20 to 22 September 2017 China Rubber Industry Association (CRIA) and China United Rubber Corporation (CURC) will jointly host the new Tire+ tyre trade show at the Shanghai New International Expo Center. The Tire+ expo will be held alongside the 17th China RubberTech. According to the organisers the new show features six particular highlights, but first – before take a closer look at those – here’s a little background.
In order to give an impression of the kind of clientele Tire+ is attracting, it worth looking a little closer at the show’s exhibitor list. With this in mind here are 12 of the biggest tyre manufacturers exhibiting at the events inaugural show:
When Reifen China 2016 opened the doors of the Shanghai New International Exhibition Centre on the 1 December, it was immediately apparent that several significant changes are afoot in the Chinese tyre show sector. As the name suggests, Reifen China has always been organised by Messe Essen in partnership with China United Rubber Company (CURC) and co-located with CURC’s always-well-attended RubberTech. But next year that will change and the Reifen name has been licensed to Messe Frankfurt for use alongside its Automechanika Shanghai show. This move, which began as a ripple-effect emanating from the Reifen versus The Tire, Cologne competition that has been going on in Germany, has caused repercussions as far away as China. As a result CURC (the exhibition firm behind RubberTech and Messe Essen/Reifen China’s former partner) will also be launching a new tyre event in 2017.
Arsenal FC sponsor Cooper Tire has been named official tyre partner of Germany’s 1. FSV Mainz 05, and the tyre maker describes this new arrangement with the club, which plays in the top-level Bundesliga, as a long-term partnership. The sponsorship deal gives Cooper Tire, amongst other benefits, exposure on LED advertising boards visible to both spectators at the club’s home ground and those watching televised matches.