Tag: Evergreen

Dyna-mic control and comfort ‘makes every Evergreen journey exceptional’

Dyna-mic control and comfort ‘makes every Evergreen journey exceptional’

8th February 2019 | 0 Comments

Evergreen’s Dyna range of car tyres has been developed in a new iteration the brand is calling its “biggest leap forward yet in performance and reliability.” The new Dynacomfort and Dynacontrol car patterns have been designed with everyday drivers in mind, the brand adds; “drivers who need a cost effective tyre which is long lasting, comfortable to run and delivers precise control when required - wet or dry.”

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5 years on, Evergreen-Zelos partnership ‘thriving’

5 years on, Evergreen-Zelos partnership ‘thriving’

11th December 2018 | 0 Comments

Renault Clio Cup racer Dan Zelos has been supported by Evergreen Tyres for half a decade. The partnership started in karting, and has continued to Zelos’ current drive in the Renault Clio Cup. The tyre brand states that its support for Zelos is motivated both by the marketing opportunity it offers and by helping a young driver achieve his ambitions.

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4×4 growth offers opportunities in sub-premium categories for exclusive brands – Grouptyre

4×4 growth offers opportunities in sub-premium categories for exclusive brands – Grouptyre

3rd October 2018 | 0 Comments

The leading growth in new car sales of SUVs has led to a surge in demand for tyres in this lucrative market. While premium tyre manufacturers have naturally led the way in this segment, meeting the demands of their original equipment customers, themselves expanding and innovating in the segment to offer greater choice to consumers, sub-premium manufacturers have followed suit, giving wholesalers the opportunity to distribute higher margin products, and create a tiered range of products to address this segment.

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Grouptyre leads with range of high performance brands

Grouptyre leads with range of high performance brands

14th June 2018 | 0 Comments

Large investments in research and technology over the last few years have enabled Grouptyre’s exclusive brands to develop some excellent alternatives within the competitive high performance market at realistic and affordable prices. The wholesaler notes that tyre retailers are demanding increased diversity in the high performance market to meet the wide range of consumer demands at all price points.

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Evergreen aims to deliver ‘exceptional ride quality for SUV drivers’

Evergreen aims to deliver ‘exceptional ride quality for SUV drivers’

2nd March 2018 | 0 Comments

As SUVs become kings of the road, demand for larger tyres that deliver on-road comfort and handling growing with them. That’s why Evergreen’s Dyna range includes two SUV tyres which zero in on what really matters to the new breed of motorist dominating the highways.

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Evergreen modernises with full Dyna range

Evergreen modernises with full Dyna range

13th February 2018 | 0 Comments

The Grouptyre distributed Evergreen Tyres brand has completed a modernisation process, with its car tyre range largely represented by two Dyna products: the DynaControl EU728 and the DynaComfort EH226.

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CITExpo 2017 Review

CITExpo 2017 Review

11th October 2017 | 0 Comments

The 15th edition of the China International Tire Expo (CITExpo), and its second at the Shanghai World Expo Exhibition & Convention Center, opened its two-hall, 40,000sqm exhibition space at a time of uncertainty for the Chinese tyre industry – especially the aspirational medium and small sized companies the show tends to attract as exhibitors. Two factors that promise to change the shape of the industry provided a backdrop for the show: in Europe, the European Commission announced its intention to initiate an anti-dumping proceeding focusing on imports of truck and bus tyres originating in the People’s Republic, prompted by the “coalition against unfair tyres imports,” a group representing the interests of manufacturers accounting for more than 45 per cent of all new and retreaded truck and bus tyre production in the European Union. Meanwhile in China, the government’s crackdown on certain factories for environmental reasons looks likely to affect some tyre manufacturers’ pricing structure at best, and ability to continue to operate at worst. Tyres & Accessories spoke to one representative who suggested that some factories could struggle to meet demands as the availability of raw materials for tyre production is affected by the state mandated closures.

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Evergreen Dyna redesigned to deliver for UK 4×4 drivers

29th September 2017 | 0 Comments

Evergreen Tyres’ recent relaunch of its Dyna range includes two key SUV/4x4 patterns; the DynaControl ES880 and the DynaComfort ES380. The Dyna range was introduced in 2016 with redesigned tread patterns and tyre constructions. The brand states that the result of this is improvement in steering, fuel efficiency, all weather grip and road noise, important performance characteristics to the UK market.

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Oak Tyres hosts Evergreen dealers in Toronto

Oak Tyres hosts Evergreen dealers in Toronto

17th November 2016 | 0 Comments

Oak Tyres has hosted the owners of its leading twenty Evergreen tyre dealerships and their partners in Toronto. Staying at the historic five-star Fairmont Royal York Hotel, the group visited Niagara Falls and dined at the top of the CN Tower.

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Evergreen Dyna range increases options for 4x4s and SUVs

Evergreen Dyna range increases options for 4x4s and SUVs

14th September 2016 | 0 Comments

The Grouptyre distributed Evergreen brand has introduced new products for the increasingly competitive 4×4 and SUV market sector this year, continuing to develop its Dyna tyre range, which was launched in early 2016. Evergreen has added the newest patterns to its existing range, all of which are primarily designed for on-road use. Evergreen’s new range […]

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New imagery for Evergreen Tyres

New imagery for Evergreen Tyres

12th August 2016 | 0 Comments

Evergreen Tyres has refreshed its corporate imagery, six years after entering the UK market. The brand has recently introduced five new patterns to its Dyna range.

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Evergreen Dyna range boasts “Dynamic” performance

Evergreen Dyna range boasts “Dynamic” performance

17th May 2016 | 0 Comments

Evergreen recently introduced its all-new Dyna range including the DynaControl EU728 pattern, which reportedly presents handling and braking performance in both wet and dry road conditions. In addition, a special silica compound in the tread is said to “significantly reduce rolling resistance and increases fuel efficiency”.

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Grouptyre car tyre brands continue to expand ranges

Grouptyre car tyre brands continue to expand ranges

8th February 2016 | 0 Comments

In Landsail, Evergreen and Goodride, Grouptyre says it has three brands that offer “affordable quality” to the retailer. The former’s rise in the UK has been well documented; it is now achieving sales well into six figures and increasing its brand penetration with consecutive title sponsorships at the Performance Car Show. Supported by Grouptyre members’ investment, the latter two brands have achieved increasing prominence within the car tyre market too, and their latest products target the most popular segments in the UK market. As with Landsail, Grouptyre offers a wide range of dealer support packages, including competitive pricing, access to exclusive dealer promotions, point of sale material and merchandise, for both brands.

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Oak Tyres outlines brand strategy in new Davanti era

Oak Tyres outlines brand strategy in new Davanti era

5th October 2015 | 0 Comments

Oak Tyres has undergone some dynamic changes this year as it adapts its business to a shifting wholesale landscape. The most radical of the company’s developments in 2015 has been the launch of its fully owned private brand Davanti, which Oak’s management most recently supported at CITExpo 2015 in Shanghai. To accommodate operations associated with the new brand, Oak Group Holdings was formed, with the Oak Tyres 100 per cent wholesale business now under this umbrella alongside Davanti Tyres, and promotional merchandise producer Davanti World. With the Davanti product designed as “an opportunity for margin”, in the words of general manager Larry Cross, Oak Tyres’ brand portfolio has increased its scope. Stating that “we have a very clear, defined brand strategy at Oak, which we have refined continuously over the past five years,” Peter Cross, commercial manager at Oak Tyres, told Tyres & Accessories a bit more about the company’s current outlook, and how the second tier “exclusive brand programmes” are offering customers the opportunity “to maximise their profits”.

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CITExpo bids farewell to Everbright in 13th edition, previews move to modern facility

CITExpo bids farewell to Everbright in 13th edition, previews move to modern facility

5th October 2015 | 0 Comments

The 2015 edition of the China International Tire Expo opened on 9 September in Shanghai with around 350 exhibitors – the show’s most ever. The sustained growth represented by these numbers has led to the decision by organiser Reliable International Exhibition Services to transfer CITExpo to the Shanghai World Expo Exhibition and Convention Center (SWEECC), built in the centre of the 2010 Shanghai World Expo site. The show also boasts strong continuity, with around 80 per cent of 2014 exhibitors back in 2015, according to Reliable; in past years the organiser has come to expect a similar proportion of its customers booking their space for the following year during CITExpo.

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