Oak Tyres is marking 40 years in business – and of consecutive years of “sales growth” in 2020. The independently owned company, which is a founder member of Grouptyre, says that its sustained progress is down to its service-led philosophy: “If we provide a better service than our competitor, great things will happen” – its guiding statement since its establishment in 1980. Today, Oak has become one of the largest independent tyre wholesalers in the UK. It has more than 500,000 sq ft of warehouse space across its Haydock, St Helens, Manchester, Leeds and Tyne and Wear sites. In the last decade in particular, Oak’s distribution of two successful brands from the Far East – Landsail and Evergreen, both exclusively distributed – has supported impressive market penetration for both. Since 2015, Oak has established its own global private tyre brand, Davanti, which at the last count is present in more than 60 countries.
Dan Zelos’ switch to the Mini Challenge series proved to be a masterstroke in 2019 as the Dereham Dynamo lifted the Rookie Cup. The rising star – in his sixth year as an Evergreen Tyres athlete – went into the final race at his home track at Snetterton with a mathematical shot at the overall title. And while the convoluted series of circumstances required to carry him to the overall championship for the MINI UK VIP team didn’t quite come to pass, the rookie title ensured the season ended as a hugely successful one for the series debutant.
Evergreen’s Dyna range of car tyres has been developed in a new iteration the brand is calling its “biggest leap forward yet in performance and reliability.” The new Dynacomfort and Dynacontrol car patterns have been designed with everyday drivers in mind, the brand adds; “drivers who need a cost effective tyre which is long lasting, comfortable to run and delivers precise control when required – wet or dry.”
Renault Clio Cup racer Dan Zelos has been supported by Evergreen Tyres for half a decade. The partnership started in karting, and has continued to Zelos’ current drive in the Renault Clio Cup. The tyre brand states that its support for Zelos is motivated both by the marketing opportunity it offers and by helping a young driver achieve his ambitions.
The leading growth in new car sales of SUVs has led to a surge in demand for tyres in this lucrative market. While premium tyre manufacturers have naturally led the way in this segment, meeting the demands of their original equipment customers, themselves expanding and innovating in the segment to offer greater choice to consumers, sub-premium manufacturers have followed suit, giving wholesalers the opportunity to distribute higher margin products, and create a tiered range of products to address this segment.
Large investments in research and technology over the last few years have enabled Grouptyre’s exclusive brands to develop some excellent alternatives within the competitive high performance market at realistic and affordable prices. The wholesaler notes that tyre retailers are demanding increased diversity in the high performance market to meet the wide range of consumer demands at all price points.
As SUVs become kings of the road, demand for larger tyres that deliver on-road comfort and handling growing with them. That’s why Evergreen’s Dyna range includes two SUV tyres which zero in on what really matters to the new breed of motorist dominating the highways.
The Grouptyre distributed Evergreen Tyres brand has completed a modernisation process, with its car tyre range largely represented by two Dyna products: the DynaControl EU728 and the DynaComfort EH226.
The 15th edition of the China International Tire Expo (CITExpo), and its second at the Shanghai World Expo Exhibition & Convention Center, opened its two-hall, 40,000sqm exhibition space at a time of uncertainty for the Chinese tyre industry – especially the aspirational medium and small sized companies the show tends to attract as exhibitors. Two factors that promise to change the shape of the industry provided a backdrop for the show: in Europe, the European Commission announced its intention to initiate an anti-dumping proceeding focusing on imports of truck and bus tyres originating in the People’s Republic, prompted by the “coalition against unfair tyres imports,” a group representing the interests of manufacturers accounting for more than 45 per cent of all new and retreaded truck and bus tyre production in the European Union. Meanwhile in China, the government’s crackdown on certain factories for environmental reasons looks likely to affect some tyre manufacturers’ pricing structure at best, and ability to continue to operate at worst. Tyres & Accessories spoke to one representative who suggested that some factories could struggle to meet demands as the availability of raw materials for tyre production is affected by the state mandated closures.
Evergreen Tyres’ recent relaunch of its Dyna range includes two key SUV/4×4 patterns; the DynaControl ES880 and the DynaComfort ES380. The Dyna range was introduced in 2016 with redesigned tread patterns and tyre constructions. The brand states that the result of this is improvement in steering, fuel efficiency, all weather grip and road noise, important performance characteristics to the UK market.
Oak Tyres has hosted the owners of its leading twenty Evergreen tyre dealerships and their partners in Toronto. Staying at the historic five-star Fairmont Royal York Hotel, the group visited Niagara Falls and dined at the top of the CN Tower.
The Grouptyre distributed Evergreen brand has introduced new products for the increasingly competitive 4×4 and SUV market sector this year, continuing to develop its Dyna tyre range, which was launched in early 2016. Evergreen has added the newest patterns to its existing range, all of which are primarily designed for on-road use. Evergreen’s new range […]
Evergreen recently introduced its all-new Dyna range including the DynaControl EU728 pattern, which reportedly presents handling and braking performance in both wet and dry road conditions. In addition, a special silica compound in the tread is said to “significantly reduce rolling resistance and increases fuel efficiency”.
In Landsail, Evergreen and Goodride, Grouptyre says it has three brands that offer “affordable quality” to the retailer. The former’s rise in the UK has been well documented; it is now achieving sales well into six figures and increasing its brand penetration with consecutive title sponsorships at the Performance Car Show. Supported by Grouptyre members’ investment, the latter two brands have achieved increasing prominence within the car tyre market too, and their latest products target the most popular segments in the UK market. As with Landsail, Grouptyre offers a wide range of dealer support packages, including competitive pricing, access to exclusive dealer promotions, point of sale material and merchandise, for both brands.