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You are here: Home1 / brand ambassador

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Toyo Tires: We were proud to partner with Ken Block

International News, Motorsport

This year began with the sad news that Ken Block passed away after a snowmobile accident on 2 January. The world-renowned rally driver served as brand ambassador for Toyo Tire Group for the past seven years, and the tyre maker has published a memorial message paying tribute to Block and his accomplishments.

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Related news:

  1. Toyo Tire & Rubber names new president, chairman
  2. Autosport 2017: Where the motorsport industry and tyre trade meet
  3. Toyo exhibits global racing pedigree with Ken Block, BJ Baldwin at Tokyo Auto Salon
  4. Giti enters the top 10 of leading tyre manufacturers
12th January 2023/by Stephen

Fuzz Townshend becomes official brand ambassador for Landsail Tyres

UK News
Fuzz Townshend portraitLandsail Tyres

Motoring journalist and television personality Fuzz Townshend has become the first ever face of Landsail Tyres. Townshend has vast experience as a mechanic and expertise in car restoration. In appointing him its brand ambassador, Landsail calls Townshend “a trusted and well-respected figure in the motoring industry.” Landsail tyres, manufactured by Sentury Tire, are popular in the UK. The brand estimates that one in every 25 tyres on UK roads is a Landsail product. The new appointment represents the latest move to increase the awareness of the brand among consumers.

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Related news:

  1. Landsail: LS588 offers ‘premium  performance at competitive price’
  2. Landsail Winter Star aims to give 4x4s cold weather performance
  3. Sentury Tire IPO approval ‘ensuring company’s advancement’ – Davanti
  4. Sentury Tire appoints Martin Winter global technical director OE
21st September 2022/by Andrew

BTCC legend Gordon Shedden continues as GS Yuasa brand ambassador

Career Tracks, UK News
GS Yuasa

Triple British Touring Car Champion Gordon ‘Flash’ Shedden is set to continue his position as brand ambassador for GS Yuasa. The Shedden/ GS Yuasa partnership is long standing, with the Scottish ace having had the company’s Yuasa or GS brand’s backing since 2011 and claiming three BTCC titles with the Yuasa-sponsored Team Dynamics outfit in 2012, 2015 and 2016. During the 2022 season, ‘Flash’ as he is affectionately known by fans, will carry GS Yuasa’s distinctive green and orange logo on his helmet.

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Related news:

  1. Schaeffler confirms ‘The Garage Inspector’ as first UK brand ambassador
  2. Lumileds welcomes ‘The Garage Inspector’ as Philips lights ambassador for UK, Ireland
  3. Jeff Ward becomes Kenda brand ambassador
  4. Construction begins on new UK HQ for GS Yuasa
22nd April 2022/by Peter Gardner

Former F1 driver Karthikeyan JK Tyre’s new brand ambassador

International News

Narain Karthikeyan, who in 2005 became India’s first-ever Formula 1 driver, has signed on as a JK Tyre brand ambassador. Commenting on the arrangement, Raghupati Singhania said the tyre maker was “delighted” to have Karthikeyan represent the JK Tyre brand in India.

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Related news:

  1. ‘Money not a Consideration’ for JK Tyre
  2. JK Tyre now 26% shareholder in Treel Mobility Solutions
  3. JK Tyre reduces pay for management in “unprecedented” times
  4. India’s ATMA appoints new chairman, vice chairman
12th August 2021/by Stephen

Antonio Felix da Costa becomes Goodyear Brand Ambassador

Motorsport

LMP2 driver Antonio Felix da Costa is now a Goodyear Brand Ambassador. The tyre maker announced da Costa’s new engagement prior to the weekend’s FIA World Endurance Championship (WEC) 8 Hours of Portimao event; the Portuguese driver called the announcement of his ambassadorship on the weekend that WEC arrived in his homeland an “added bonus”.

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Related news:

  1. Goodyear WEC tyres to debut at tomorrow’s ‘Prologue’ test
  2. Goodyear making ‘comeback’ at Silverstone with soft, medium WEC tyres
  3. Goodyear bringing tyres to European Le Mans Series – exclusive in LMGTE
  4. LMP2 – no tyre tender to keep two suppliers in championship
14th June 2021/by Stephen

Nico Rosberg: F1 champ, sustainability entrepreneur, Continental brand manager

Company News, Motorsport

Nico Rosberg has signed his name on the Continental dotted line and will henceforth act as a brand manager for the tyre maker. Announcing the arrangement, the former Formula One World Champion tweeted that he’s “proud to work with partners who put sustainability, technology and safety at the heart of what they do.”

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Related news:

  1. Continental reorganises replacement tyre businesses in EMEA
  2. Conti: Extreme E the biggest challenge tyres have faced in motorsport
  3. Continental welcomes Lewis Hamilton to Extreme E
  4. Continental a founding partner in Extreme E off-road electric racing series
21st May 2021/by Stephen

Hickman becomes Dunlop brand ambassador

Company News, Motorsport

Five-time Isle of Man TT winner Peter Hickman has announced a deeper relationship with Dunlop Motorcycle Europe that will include an Official Brand Ambassador role, adding to his duties as a Dunlop test tyre rider.

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Related news:

  1. Dunlop taking strong line-up into Isle of Man TT, aims to create the 133mph Club
  2. Michael Dunlop smashes Isle of Man TT Mountain Course records on Dunlop
  3. Dunlop official tyre partner of Yamaha R3 bLU cRU European Cup
  4. Dunlop brings new slick tyre to Isle of Man TT
7th May 2021/by Stephen

Olympic legend Sir Chris Hoy becomes Protoura Sport ambassador

Company News, Product News

Marking the launch of its new flagship UHP tyre, Davanti unveiled Olympic legend Sir Chris Hoy as its Protoura Sport ambassador. No stranger to speed, Hoy retired from cycling as one of the most decorated Olympians in history, embarking on a new career in motorsport. He has since won races in the European LeMans Series and the GT4 24hr Series. He now competes in a range of codes from rallycross to endurance to the Porsche Mobil 1 Supercup. “We are proud to welcome Sir Chris to the Davanti family,” said Davanti Tyres general manager Peter Cross. “As someone with a reputation built on elite-level performance, both on two wheels and four, he perfectly embodies Protoura Sport.”

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Related news:

  1. Davanti unveils wave of new product, partnership news at first conference
  2. Davanti launches flagship UHP tyre – Protoura Sport
  3. Algarve Product Experience extends Davanti’s first-year hot streak
  4. Federal to roll out e-mark certified portfolio, new winter tyres at Reifen 2016
21st April 2021/by Andrew

Isle of Man TT winner Plater becomes Avon motorcycle tyre ambassador

UK News

Avon Tyres and two-time Isle of Man TT race winner and former British Supersport champion Steve Plater has become brand ambassador for Avon’s motorcycle tyre range. Avon has been working closely with Plater in recent months to enhance the 3D Ultra Xtreme and 3D Ultra Xtreme Slick products. Designed and manufactured in the UK, the 3D Ultra Xtreme and 3D Ultra Xtreme Slick, along with the wet-weather 3D Ultra Xtreme Rain Racer, are high-performance tyres developed with demanding track use in mind. Cooper has previously introduced brand ambassadors for particular product ranges, like Formula 1’s David Coulthard, who represented Cooper UHP tyres.

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Related news:

  1. Guy Martin, Peter Boast take podium on Avon tyres at Endurance Legends
  2. Cooper names Clifford global Avon motorcycle manager
  3. Avon presents Roadrider MKII at global dealer conference
  4. Cooper to Unveil Run-Flat Technology at Essen
1st April 2021/by Andrew

Jeff Ward becomes Kenda brand ambassador

Career Tracks, Motorsport

Kenda has signed up Jeff Ward as its latest brand ambassador. The British-American multi-time AMA Motocross, Supercross, Supermoto champion, 7-time international MX des Nations champion, X Games gold medallist and AMA Motorcycle Hall of Fame inductee joins Motocross Hall of Famer and X Games Gold Medallist Doug Henry in this role.

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Related news:

  1. Kenda announces Lings MX & Enduro partnership
  2. Cambrian: Perfect beach race debut for Kenda
  3. Cambrian bringing Kenda two-wheel range to the UK
  4. Road-Legal Kenda Trakmaster now available in the UK
11th May 2020/by Stephen

Lumileds welcomes ‘The Garage Inspector’ as Philips lights ambassador for UK, Ireland

Career Tracks, Product News, UK News

Andy Savva, The Garage Inspector, has been involved in the automotive industry for over 32 years having owned and managed some of the most successful independent garages in the UK.

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Related news:

  1. The Garage Inspector: lighting upgrades a win-win for workshops and for customers
  2. New Philips EcoPro lamp range
  3. Schaeffler confirms ‘The Garage Inspector’ as first UK brand ambassador
  4. Lumileds collaborates with The Garage Inspector on Philips lighting videos
17th January 2019/by Andrew

Giti Tire targeting social media influencers with Ambassador Program

Company News

Giti Tire has started the global rollout of its ‘Giti Ambassador Program’, a new scheme that aims to bring together social media-savvy drivers who share a passion for driving and Giti tyres.

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Related news:

  1. Tyre Safety Month 2014 launches
  2. Giti brand to replace GT Radial commercial tyre range in Europe
  3. Giti Tire a Berlin Marathon Main Sponsor
  4. Giti extends VW MQB-A0 platform OE supply with T-Cross fitment
13th September 2018/by Stephen

Schaeffler confirms ‘The Garage Inspector’ as first UK brand ambassador

Career Tracks, UK News

Andy Savva – ‘The Garage Inspector’ – has become Schaeffler’s first UK brand ambassador. Savva has been supporting Schaeffler’s Repxpert team by presenting at various trade fairs and training events over recent months, sharing his expertise on building up a workshop brand and profile, while also offering tips and best practice techniques on how to make a business profitable.

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Related news:

  1. Schaeffler announces date for Repxpert Academy LIVE at Blackpool and The Fylde College
  2. Lumileds welcomes ‘The Garage Inspector’ as Philips lights ambassador for UK, Ireland
  3. Limited spaces available for first Repxpert Academy LIVE event
  4. 2020 dates announced for IMI/Schaeffler Repxpert Academy LIVE
7th August 2018/by Andrew

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