Cooper Avon putting high performance at brands’ heart
Both the Cooper and Avon brands continue to place high performance at the heart of their passenger car tyre offer, with motorsport playing a key part in how Cooper markets and develops its performance tyres. As Associate Partner of the FIA World Rallycross Championship, the company’s ability to produce tyres that can be pushed to the toughest of limits, from the rough to the smooth, are showcased on a global stage – Cooper producing a unique tyre for what is a thrilling and challenging sport.