There’s a puncture waiting for you – Bridgestone launches DriveGuard ad campaign
This month’s launch of the DriveGuard, the first Bridgestone run-flat tyre for the European aftermarket, is being backed up by an advertising campaign that targets consumers in key markets. The DriveGuard ‘extended mobility’ campaign begins in April and centres on the idea that somewhere out there “there’s a puncture waiting with your name on it.”