There’s a puncture waiting for you – Bridgestone launches DriveGuard ad campaign

8th April 2016 | 0 Comments
 
There’s a puncture waiting for you – Bridgestone launches DriveGuard ad campaign
The DriveGuard ad campaign targets young families and appeals to “modern family values of safety and peace of mind”

This month’s launch of the DriveGuard, the first Bridgestone run-flat tyre for the European aftermarket, is being backed up by an advertising campaign that targets consumers in key markets. The DriveGuard ‘extended mobility’ campaign begins in April and centres on the idea that somewhere out there “there’s a puncture waiting with your name on it.”

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Category: Company News, Product News, UK News

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