Bridgestone has looked to the past, present and the future in developing its most comprehensive consumer tyre range to date, which is more simplified, sustainable and sportier than ever before. The tyre giant has achieved notable positive test results for its latest product range, which, in its words, has been simplified and revitalised in the past two years.
Bridgestone is applying its DriveGuard runflat technology beyond the original line of car tyres. The tyre manufacturer has added DriveGuard RFT to its Turanza, Blizzak and Weather Control lines, extending the availability of the technology to an even greater breadth of the market.
Bridgestone launched the new Turanza T005 in the second half of 2017, replacing its Turanza T001 EVO, and joining the innovative DriveGuard in covering the European car tyre market. The new tyre, which was developed and produced in Europe to offer motorists improved wet performance and fuel economy, combined with high mileage, is now available in a wide line-up that will eventually provide almost complete touring market coverage by 2019, with more than 140 sizes for 14’’ to 21’’ rims.
Bridgestone presented three amateur golfers the chance to play with a major winning star and household name of the sport at the pro-am of the British Masters, supported by Sky Sports. The Bridgestone DriveGuard Trophy winning trio teed off with 2010 US Open winner Graeme McDowell at The Grove. Carl Broomfield, Peter Carr and Zack Rosen beat up to 20,000 amateurs across England by winning the tyre manufacturer’s amateur event, which engaged with around 200 clubs this year. Bridgestone Tyres was the official partner of the European Tour competition, eventually won by Swedish star Alex Noren.
Bridgestone’s DriveGuard run-flat tyre has been crowned Auto Express Product of the Year 2016. The touring tyre has been recognised for extending run-flat technology to cars previously unable to fit such products. The tyre became available in the UK in April following its January launch in Monaco.
The Reifen 2016 Innovation Awards winners have been announced as part of the trade fair’s opening celebrations. Messe Essen and the German Federal Association of Tyre Dealers and the Vulcanising Trade (Bundesverband Reifenhandel und Vulkaniseur – Handwerk, or BVR) presented the awards for “notably pioneering developments” to Bridgestone, Michelin, 4JET Technologies, and ASE Corghi. Michelin […]
This month’s launch of the DriveGuard, the first Bridgestone run-flat tyre for the European aftermarket, is being backed up by an advertising campaign that targets consumers in key markets. The DriveGuard ‘extended mobility’ campaign begins in April and centres on the idea that somewhere out there “there’s a puncture waiting with your name on it.”
With its new DriveGuard car tyre, Bridgestone has produced a new touring product for the European market that makes the extended safety and mobility of runflat technology accessible and convenient enough to reach a broader range of drivers than ever before. Launched at a well-subscribed event in Monaco, Tyrepress finds the manufacturer rolling the dice on a newly end-user focused strategy. While the DriveGuard branding and concept of a runflat that can be fitted to any TPMS-enabled car were launched in North America two years ago, the manufacturer’s management representatives explained to T&A that the latest tyre has been developed with a newly European focus. But Bridgestone was also prepared to double down on what it considers to be a “game-changing” product. Considering the pre-existence of the runflat technologies contained within the tyre and the DriveGuard brand well before the European iteration’s launch in January’s Monaco-based event, Bridgestone laid its cards on the table when it stated that the new touring tyre would “revolutionise the tyre industry.” This sort of rhetorical gambit is rarely seen in the tyre industry, so Tyrepress was interested to learn how the company would back up these claims, and whether the tyre lives up to its billing.