The Parts Alliance will supply two popular Petronas Syntium oil grades in limited edition Formula One 200 litre barrels. The June promotion celebrates the six consecutive Formula One World Championships won by the Mercedes AMG Petronas F1 Team, with an eye-catching barrel design.
Idle vehicles around the UK as a result of Coronavirus lockdown measures introduced in late March could lead to considerable damage to car batteries. In-vehicle electrical systems and alarms drain the battery continually, alongside the natural loss in charge. These factors could result in significant numbers of batteries requiring recharging or replacement in the coming months. Aftermarket supplier The Parts Alliance is encouraging garages to offer a battery testing service to their customers proactively. The company has produced a range of marketing materials to help promote such an offering.
The Parts Alliance’s ongoing ‘Original Experience’ promotion has a top prize-winner. Omer Hassan, director of Queensway Auto Repairs found the winning scratch card on Monday 16 March. The Enfield independent garage, established 15 years, undertakes MOTs, service and repairs, on mainly German cars.
The Parts Alliance will launch ‘The Original Experience’ as a national garage promotion during March and April in conjunction with Delphi, Comma, MANN-FILTER and NGK.
Servicesure, the national garage network, is extending a 10 per cent discount to members of the Confederation of British Surgery (CBS) and their families at participating Servicesure Autocentres.
The Parts Alliance has announced a long-term partnership with Petronas Lubricants International as its supplier of premium oil.
Servicesure, the national garage network of The Parts Alliance, had reason to celebrate this New Year thanks to its partnership with darts champion Peter ‘Snakebite’ Wright. The 49-year old Scottish darts player won the 2020 PDC World Darts Championship on New Year’s Day.
The Parts Alliance has heralded its third trade show of 2019 as “a major success.” Held on 5 September, it was the first time the trade show had been to Cheltenham Racecourse, following the format of previous events. Attended by representatives from nearby branches and suppliers, The Parts Alliance’s trade show aimed to provide lively and informative seminars and technical content. MANN Filters, Yuasa and Comma all made such presentations in Cheltenham. The show also presented the opportunity to enter competitions and mingle with special guests Fuzz Townshend, Matt Neal and Daniel Rowbottom.
The Parts Alliance has enhanced its DriveTec brake friction range. The number of pads has increased 60 per cent in the last 12 months whilst the range of discs has increased 50 per cent over the same period. The company has also overhauled the packaging.
The Parts Alliance has added a new range of Bendix brake callipers. The range will be available from all of the trading group’s local brands throughout the UK branch network.
The Parts Alliance concluded its latest hugely successful promotion by revealing the winner on Tuesday 25 June. Sefket Ibrahim of Rose Motors won a brand new Porsche 911 Carrera. The car is new for 2019 as the eighth-generation 922 version of the iconic classic and retails for nearly £100,000.
The Parts Alliance has helped to pay tribute to the achievements of independent garages by sponsoring ‘Best Small Garage’ at Automechanika Birmingham’s Garage of the Year awards.
The Parts Alliance’s new Midpoint Distribution Centre opened its doors for garage customers last week, attracting a total of 250 attendees including 25 key suppliers. The open evening, held on Thursday 13 June had originally been intended to take place at GSF Birmingham but was moved to Midpoint to involve eager customers of local branches of CES and Bromsgrove Motor Factors too.
The Parts Alliance has introduced a brand new Milwaukee tool van to the Garage Essentials fleet, helping the team to demonstrate the premium-quality tool range to garages all over the country.
Around 300 managers from across The Parts Alliance converged in Manchester last week for the trading group’s first national conference. The event was held in the Concorde Conference Centre underneath the iconic supersonic plane on Friday 22 March. The day was packed with engaging and interactive content, all designed to build a sense of community among the sprawling nationwide network and communicate a future strategy with staff at its heart.
The Parts Alliance
Yuasa