The Parts Alliance acquires motor factor Waterloo (Motor Trade) Ltd

Peter Sephton, CEO of The Parts Alliance

HgCapital-owned Parts Alliance Group has acquired Waterloo (Motor Trade) Ltd. The company will continue to trade under its own name, serving customers in the East Riding of Yorkshire, with branches in Hull, Beverley and Bridlington. Waterloo was founded in 1928 by current managing director Jim Munday’s grandfather.

Munday said: “As a three-generation family business, building long term relationships and providing quality local service are in our DNA. We look forward to working with Peter Sephton and the rest of the management team to accelerate our growth in what are very exciting times for our trade.”

“I’m delighted Jim Munday has agreed to work with us to facilitate the integration into The Parts Alliance and the transition of leadership to David Brooks, founder of SAS Autoparts, as we seek to extend our branch footprint and optimise our distribution and reach into the region,’’ said Peter Sephton. “Jim will continue to advise us on development projects and we are delighted to have Jim and his colleagues at Waterloo as part of our Group.”

Sephton added: “As a unified multi-brand operation, it’s important to us when we bring in new businesses that we maintain that local brand and management as they bring their unique local knowledge while we add national strength. It’s a powerful combination.”

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