The Parts Alliance launches ‘The Original Experience’ garage rewards programme
The Parts Alliance will launch ‘The Original Experience’ as a national garage promotion during March and April in conjunction with Delphi, Comma, MANN-FILTER and NGK.
The ‘Original Experience’ is running nationwide through Allparts, Bromsgrove Motor Factors, BBC Superfactors, BMS Superfactors, Car Parts & Accessories, CES, Dingbro, GMF Motor Factors, GSF Car Parts, SAS Autoparts, SC Motor Factors, The Parts Alliance (South West) and Waterloo Motor Trade.
Throughout March and April, garage customers will receive ‘Original Experience’ scratch cards with each purchase of Delphi brake pads, MANN-FILTER cabin and oil filters, Comma 5 litre Performance Motor Oil and NGK spark plug sets.
‘The Original Experience’ will see main winners attend the iconic Le Mans 24 hour race in June. The prize includes on-circuit accommodation, track entry and grandstand tickets, for a perfect view of both the start and climax of the epic endurance event.
Garage winners will also soak up the full festival experience, enjoying live entertainment and music throughout the weekend as well as Friday’s Drivers Parade. This features all the drivers in open top classic cars, supercars and marching bands as part of the unforgettable carnival build-up.
The Parts Alliance says there’s an important message behind this promotion in encouraging the use of OE and matching quality products. This ensures motorists get the best possible car servicing and garages gain the peace of mind that comes from supplying best-in-class parts.
“Partnering with four leading manufacturers has enabled us to deliver a promotion with some exceptional prizes that doesn’t ask garages to make any additional or major purchases,” said Simon Moore, Head of Marketing at The Parts Alliance. “We’re committed as a business to stocking and supplying OE quality parts and want to encourage our customers to use them wherever possible.”
Over 50,000 instant win prizes include snack boxes, baseball caps, sports bottles, t-shirts, mugs, beanie hats and cool bags.
“An instant-win format is always popular and keeps things really simple – the more service work you do, the greater your chances,” added Simon.
“We wish everyone the best of luck and pass on our thanks to Delphi, Comma, MANN-FILTER and NGK for supporting ‘The Original Experience’.”