Firestone Music Tour prepares for Reading stop with VIP winners
The Europe-wide Firestone Music Tour, part of the relaunched brand’s efforts to reach a vibrant, youthful audience through music, will make its UK stop at Reading this weekend. The Bridgestone second-line brand’s ‘Roll on the Summer’ consumer campaign has been taking place in participating garages across the UK, offering a series of prizes for every tyre sale made, including a top prize of VIP tickets to the Reading Festival itself.