Michelin Auto Professional annual conference explores online opportunities

16th November 2016 | 0 Comments
 
Michelin Auto Professional annual conference explores online opportunities
Mark Meagher, retail programme development manager at Michelin, opens the conference

Customers who research tyres online, but purchase offline were the major topic of this year’s annual conference for Michelin’s Auto Professional network. Michelin estimates that around 70 per cent of tyre purchases begin online – though actual online tyre purchases remain much lower – so tackling this growth market is now an important aspect of tyre retail, as Mark Meagher, retail programme development manager explains.

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