Aberdeenshire-based Turriff Tyres has been given the Michelin stamp of approval, after becoming the first new dealer of 2021 to join the Michelin Quality Centre network. The family-owned business has a well-established reputation in the north of Scotland as a market leader for high performance tyres.
Michelin has appointed Lee Hulme as UK distribution channel and programme manager. In the new role, Hulme will oversee the manufacturer’s four accredited dealer networks for the motorcycle, car, agricultural and commercial vehicle sectors. With the appointment, Michelin has unified its dealer programmes for each segment. It also marks its growing focus on these accredited networks, which in the UK and Ireland now comprise 374 locations. Previously, its dealer programmes were co-ordinated by separate departments internally.
Nokian Tyres has shifted away from its Vianor retail franchise concept in Germany. The Finnish tyre manufacturer said that it is “continuing the close cooperation with our former Vianor dealers in a new, but similarly intensive way under our Nokian Authorised Dealers (NAD) marketing concept.” The move comes shortly after Nokian sold its US Vianor Tire Centers business to Point S, and signifies a move away from the Vianor branding outside the brand’s domestic-plus Nordic region, where Vianor is established with 186 Vianor Equity locations. Anna Hyvönen, SVP, Nordics & Vianor, told Tyres & Accessories that the company is enacting its plans to “optimise” its Central European and North American distribution network via NAD, “focusing on the quality of the partners and providing excellent support and benefits.”
Michelin’s accredited dealer network continues to grow, with new Michelin Quality Centres (MQC) – the new name for members of the Michelin Auto Professional programme – appointed in the Channel Islands and the Isle of Man.
Michelin has added three new Michelin Auto Professional (MAP) centres in Scotland. Abbotsinch Tyres & Exhausts, in Kilmarnock, Skidz, in Falkirk, and Stewartry Tyres Newton Stewart, based on the Creeside Industrial Estate in Newton Stewart, have all been added to the network. MAP advocate dealerships get access to free on-site staff training and participation in Michelin’s mystery shopper programme, among other advantages. Michelin will also audit the centres’ digital presence while imparting advice on maximising all online opportunities; MAPS can also access TyreAssist for their customers, protecting new Michelin or BFGoodrich tyres purchased with free 24/7 roadside assistance.
Diagnostics expert, Hella Gutmann Solutions (HGS) has partnered with online car repair marketplace, WhoCanFixMyCar.com. The supplier of the mega macs range of diagnostic systems states that the arrangement means drivers using WhoCanFixMyCar.com to find a workshop will now be able to differentiate between those that utilise HGS tools and those who don’t. The HGS logo will appear on relevant workshop profiles.
A new online service by AutoAdvisor has been launched, designed to help drive business to garages by matching them with motorists who need to get their car fixed. Founded by a group of individuals within the automotive industry who between them, have more than 30 years’ experience, AutoAdvisor has targeted becoming the UK’s fastest growing garage network. The service states that it offers a reduction in time, and the expense of gaining new business. AutoAdvisor also focuses on sourcing quality customer leads for garages within a set local area. AutoAdvisor will be increasing garage aids to help mechanics with technical bulletins, data and training courses.
Sean McManus Tyres has become the 21st tyre retailer to join the Michelin Auto Professional (MAP) dealer network in Ireland. The independent dealership, based in Drogheda, County Louth will display Michelin Certified Centre signage across its site, reflecting Michelin’s seal of approval.
Huw Lewis Tyres has become the first Michelin Auto Professional (MAP) dealer to benefit from bespoke new training. Michelin is delivering custom on-site coaching in a ‘real-world’ environment to help advocate dealers enhance customer offer and boost sales. The new training is available to the MAP network in the UK and Ireland during 2019, with the local Michelin territory business manager working closely with owners to focus training where it can have the biggest impact.
Soltyre’s Brechin branch has joined Michelin’s pan-European Exelagri network. Soltyre’s first centre in Dumfries previously gained Exelagri accreditation in 2013, and its new Brechin depot passed the 48-point Michelin audit months after opening in January of this year.
Trelleborg has recruited two new dealer groups to its Trelleborg Professional Centre (TPC) network of top-class, high-quality agricultural tyre dealers in the UK. British Rubber Company (BRC) based in Shipley, Yorkshire and Woodton Tyres, based in Turiff, Aberdeenshire, have joined the network.
Giti Tire has added 15 independent garages to its GT Radial Performance Centre (GTPC) network. The new dealers were welcomed to the network during the company’s new dealer training events at Horiba Mira, hosted in partnership with exclusive UK distributor Micheldever Tyre Services. The latest additions to the network were all signed in 2018.