Michelin appoints Lee Hulme to drive UK, Ireland dealer network programmes

Michelin has appointed Lee Hulme as UK distribution channel and programme manager. In the new role, Hulme will oversee the manufacturer’s four accredited dealer networks for the motorcycle, car, agricultural and commercial vehicle sectors. With the appointment, Michelin has unified its dealer programmes for each segment. It also marks its growing focus on these accredited networks, which in the UK and Ireland now comprise 374 locations. Previously, its dealer programmes were co-ordinated by separate departments internally.