Martins Industries launches new tyre equipment web site

Martins Industries released a new website in early September. The company now hopes to attract more first-time buyers on it so they can experience purchasing their tyre equipment online.

When Martins Industries’ decided to ramp up their digital business in Autumn 2018, they knew that their website was key to this endeavour. “We knew that providing an outstanding user experience, both on mobile devices and on computers, was going to be a big priority for us”, said Manuel Bisson, Digital Business Expert at Martins Industries, adding: “Our customers like to find what they want quickly, have all the accurate information at their fingertips to make the best decision for their business and check out easily. This site will be unlike anything else they’ve ever tried in terms of purchasing speed and convenience.”

Now the new site is live, users have access to products, content and features that are tailored to them, to allow for easier-than-ever shopping of tyre equipment. The website is available in five languages and is e-commerce-ready
for consumers in nine different countries.