Michelin rejuvenates retail programme

Mystery shopping reports are just one Added Value Service available to Michelin Automotive Programme members

In May Tyres & Accessories reported that Andy Aylward had been appointed as Michelin’s retail programme manager for the UK and Ireland. In this role, the 30-year Michelin veteran is responsible for overseeing the company’s network of over 80 accredited car and motorcycle Michelin Certified Centres, which is now known as the Michelin Automotive Programme. Since then, there has positive feedback from the car tyre retail sign and a number of initiatives have been kick started in the two-wheel as well as car tyre side of things. At the end of November Tyres & Accessories met up with Aylward in order to find out more.

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