Off-road tyre specialist BFGoodrich is throwing its weight behind a team of budding young engineers who are vying for global glory at the world finals of the Land Rover 4×4 in Schools Technology Challenge.
Embracing the ever-evolving digital consumer experience is key to thriving in the tyre retail trade, Michelin’s partner dealers were told at annual regional forums across the UK and Ireland. Guests at the full-day events, held in Windsor, Manchester and Kilkenny, were encouraged to make full use of the tools and advice Michelin provides to develop a slick, engaging and accessible online presence capable of reaching a far wider audience. The forums also highlighted the dedicated end-to-end support that Michelin offers to all partner retailers – giving them the best possible platform upon which to build a solid and loyal customer base.
Four ATS Euromaster branches from across the UK are among the first to join BFGoodrich’s new Off-Road Centre programme. The ATS Euromaster centres – in Perth and Forfar, Scotland; Abergavenny, Wales; and Tavistock, England – have been selected to become BFGoodrich specialists based on their locations in popular off-road parts of the country to offer all-terrain tyres and services. The four ATS Euromaster centres are joined by independent North Yorkshire retailer, and NTDA Tyre Centre of the Year 2017, Ian Brown Tyres in the new Off-Road Centre initiative. BFGoodrich states that it carefully selected tyre retailers recognised by enthusiastic off-roaders as leaders in the field to become ambassadors for the company.
Guildford Tyre Company is the latest independent tyre dealership to achieve Michelin Certified Centre status, passing the Michelin Auto Professional advocate programme’s audit at its three sites in Cranleigh, Gatwick and Guildford.
Customers who research tyres online, but purchase offline were the major topic of this year’s annual conference for Michelin’s Auto Professional network. Michelin estimates that around 70 per cent of tyre purchases begin online – though actual online tyre purchases remain much lower – so tackling this growth market is now an important aspect of tyre retail, as Mark Meagher, retail programme development manager explains.
Universal Tyres’ Chelmsford site’s victory in the Tyre Retail Centre of the Year category at the Tyre Industry Awards has been lauded by Michelin. The site became one of Universal Tyres’ eight Michelin Certified Centres earlier in the year, after passing the Michelin Auto Professional advocate programme’s audit requirements. It impressed the award judges with its modern design, well-stocked tyre storage and skilled, polite fitting team.
Promising tyre fitters from around the UK and Ireland have assembled in Stoke-on-Trent for the launch of Michelin’s 2016 Tyre Academy course. The 10 fitters, selected from dealerships within the Michelin Certified Centre (MCC) network, were invited to the manufacturer’s UK headquarters for the first Tyre Academy module, which combined classroom and workshop-based education at Michelin’s dedicated training centre.