Cooper becomes Dubai International Motor Show official tyre sponsor

Cooper Tire will be the official tyre sponsor of this year’s Dubai International Motor Show. Announced during a visit by the vice president and managing director of Cooper Tire, Europe and the Middle East, Jeff Schumaker, the sponsorship will mark the tyre brand’s first move to increase its presence across the Middle East ahead of a series of new product arrivals over the coming months. The manufacturer has a tangential connection to the region through Arsenal Football Club, for whom it is the Official Tyre; Arsenal’s shirt sponsor is Dubai-based airline, Emirates.

The rest of this article is for subscribers only:
Log inSubscribe

Comments closed