Tag: Chelsea FC

Chelsea Ladies FC extend Yokohama football brand reach

Chelsea Ladies FC extend Yokohama football brand reach

Friday 22nd September 2017 | 0 Comments

Chelsea Ladies FC will kick off the 2017/18 season this weekend in the FA Women’s Super League (WSL), bringing further significant global brand awareness to its official shirt sponsor, Yokohama Tyres.

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Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch

Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch

Monday 24th July 2017 | 0 Comments

In addition to its current shirt sponsorship with Chelsea Football Club, Yokohama Rubber has gained jersey sleeve sponsorship for the 2017-18 season. In addition to the Yokohama Tyres logo prominently featured across the chest of the Chelsea FC jersey these past two seasons, the new jerseys worn by players during Premier League, FA Cup and Carabao Cup matches will feature the logo of the company’s recently-acquired Alliance Tyres brand on the jersey’s left sleeve. The new jersey made its debut at Chelsea’s pre-season match with Arsenal at the ‘Bird’s Nest’ in Beijing, China on 22 July.

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Yokohama branding continues on new Nike home and away kits for Chelsea FC

Yokohama branding continues on new Nike home and away kits for Chelsea FC

Tuesday 4th July 2017 | 0 Comments

While Premier League champions Chelsea FC will be wearing Nike Football kits for the first time in the club’s 112-year history, one thing that won’t change for the 2017-18 season is shirt sponsor Yokohama. The tyre manufacturer continues into its third season of the five-year deal, which will see the champions defend their title and mount a challenge in the European Champions’ League, increasing the reach of its global sponsorship.

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Premier League trophy to appear at Automechanika with Yokohama

Premier League trophy to appear at Automechanika with Yokohama

Monday 5th June 2017 | 0 Comments

Yokohama will host the Premier League trophy on its Automechanika Birmingham stand (stand 20D80, Birmingham NEC) as part of its continuing shirt sponsorship of 2016/17 champions Chelsea FC. Visitors to the show on Tuesday 6 June and Wednesday 7 June will have the opportunity to have their photo taken alongside the official Premier League trophy, which appears courtesy of the tyre manufacturer’s partnership with the club.

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Yokohama-sponsored Chelsea look forward to FA Cup, Far East tour

Yokohama-sponsored Chelsea look forward to FA Cup, Far East tour

Wednesday 24th May 2017 | 0 Comments

Following the team’s 5-1 win in the top versus bottom clash against Sunderland, Chelsea FC lifted the Premier League trophy in front of a packed crowd of 42,000 at Stamford Bridge. Chelsea also became the first club to secure 30 top-flight victories in a 38-game season, giving them their fifth Premier League title, the first since Yokohama tyres became their official shirt partner in 2015.

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Yokohama hails Chelsea success as team wins ‘football’s biggest prize’

Yokohama hails Chelsea success as team wins ‘football’s biggest prize’

Monday 15th May 2017 | 0 Comments

Chelsea’s 1-0 victory at West Bromwich Albion completed the club’s Premier League championship with two games to spare in shirt sponsor Yokohama’s second season with the club. The Japanese tyre manufacturer has enjoyed the benefits of its association with the winners of what it calls the biggest and most prestigious prizes in world club football, with a “big increase” in “brand recognition,” according to David Seward, managing director, Yokohama HPT Ltd. Yokohama’s sponsorship also helped generate some publicity for road safety charity TyreSafe this year, as Chelsea became a member, and displayed the organisation’s messages at Stamford Bridge.

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Chelsea title run boosts Yokohama brand

Chelsea title run boosts Yokohama brand

Friday 12th May 2017 | 0 Comments

Chelsea could wrap up the Premier League title this evening with a win at West Bromwich Albion, and the club’s excellent season has helped boost shirt sponsor Yokohama’s global brand recognition. The tyre manufacturer states that it is benefitting from record levels of brand exposure thanks to the concentrated attention on the club. Chelsea has also reached the FA Cup final, taking place on Saturday 27 May at Wembley Stadium, giving Antonio Conte’s team even more live television coverage in the UK and around the world.

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Chelsea FC players star in Yokohama short films

Chelsea FC players star in Yokohama short films

Tuesday 18th April 2017 | 0 Comments

The initial two in a series of short films released by Yokohama Rubber and featuring players from Chelsea FC have been released, and in the coming weeks a further three are coming to a social networking site near you. The five films are subtitled in English and Japan, and will be followed by German, French, Italian, Spanish, Portuguese, Arabic, Thai, Indonesian, Vietnamese, and Mandarin Chinese versions.

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New tyres & Chelsea F.C. connection -Yokohama at the Geneva show

New tyres & Chelsea F.C. connection -Yokohama at the Geneva show

Tuesday 28th February 2017 | 0 Comments

The 2017 Geneva International Motor Show begins next week, and Yokohama Rubber says it will unveil the latest additions to its passenger car range at a press conference on 7 March. A number of other new products will also be on display at the Yokohama booth (Hall 4, no. 4231).

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Yokohama hails Chelsea tyre safety awareness campaign

Yokohama hails Chelsea tyre safety awareness campaign

Tuesday 25th October 2016 | 0 Comments

Following last weekend’s hotly anticipated Premier League match between Chelsea FC and Manchester United, more than 80,000 fans attending matches at Stamford Bridge during October have received timely reminders about checking the condition of their tyres.

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TyreSafe, Yokohama and Chelsea continue to part with tyre safety messages

TyreSafe, Yokohama and Chelsea continue to part with tyre safety messages

Friday 21st October 2016 | 0 Comments

Following the success of the tyre safety awareness campaign run by Chelsea FC to a sell-out crowd of 42,000 fans at Stamford Bridge during last weekend’s 3-0 win against reigning Premier League Champions Leicester City, the club is set to raise awareness even further by extending the campaign to this weekend’s match against rivals Manchester United.

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Premier League fans at Chelsea v Leicester City to be shown TyreSafe message

Premier League fans at Chelsea v Leicester City to be shown TyreSafe message

Thursday 13th October 2016 | 0 Comments

Chelsea became the first football club to join TyreSafe during this year’s Tyre Safety Month, and the football club has now announced that it will collaborate with its shirt sponsor, Yokohama Tyres, in a series of activities to raise awareness about tyre safety. Fans attending at this Saturday’s Premier League match between Chelsea and defending champions Leicester City will be reminded of the importance of checking their tyres.

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TyreSafe signs up Chelsea FC

TyreSafe signs up Chelsea FC

Tuesday 4th October 2016 | 0 Comments

Chelsea FC has become the first Premier League club to lend its official support to the UK’s tyre safety awareness charity, TyreSafe. The high-profile signing follows support of Tyre Safety Month in 2015 by the Chelsea Ladies FC team, which has now grown to include the club as a whole. Yokoahama, famously Chelsea’s official shirt sponsor since the 2015/16 season, introduced Tyre Safety Month to the club last October, with features in matchday programmes and a message reminding fans to check their tyres played at the end of games.

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Yokohama tyres fitted to Chelsea FC team bus

Yokohama tyres fitted to Chelsea FC team bus

Friday 19th August 2016 | 0 Comments

Yokohama has added a further initiative to its shirt sponsorship link with Chelsea FC; the manufacturer is fitting its tyre to the team bus. Chelsea will roll into Watford FC’s Vicarage Road ground for the squad’s first away fixture of the 2016/17 season on Yokohama 104ZR coach and bus tyres. The company has also fitted its high-performance, premium car tyres to a number of the players’ own cars.

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Yokohama announces ‘Ultimate Chelsea FC fan’ in USA

Yokohama announces ‘Ultimate Chelsea FC fan’ in USA

Wednesday 10th August 2016 | 0 Comments

Yokohama Tire Corporation has found its “ultimate Chelsea FC fan”. Responding to the Yokohama True Blue Fan Challenge contest, Daniel E of Phoenix, Arizona put on his Chelsea beanie and shirt and started working on the winning entry. The tyre manufacturer, and Chelsea shirt sponsor, called his short video “creative” and “clever”, awarding it the top prize out of hundreds of entries: a trip to see Chelsea beat Liverpool 1-0 at the Rose Bowl in Pasadena on 27 July. The prize also included $1,000 in spending money, tickets, hotel, airfare and a 2016-2017 Chelsea FC jersey signed by the first team squad.

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