Tag: Sarah McRoberts
Cooper Tires becomes title sponsor, supplier of RallyX on Ice
Cooper Tire Europe has become the presenting sponsor to the RallyX on Ice Festival. The festival takes place over three rounds between 18 and 23 March 2019 in Åre, Sweden. The championship will be known as “RallyX on Ice presented by Cooper Tires”.
Oliver Solberg takes 2018 RallyX Nordic title on Cooper tyres
Oliver Solberg has become 2018 RallyX Nordic Supercar champion after resisting pressure from his title rivals to prevail in fine winning style at the Tierp Arena. Solberg completed victory on Cooper tyres; the manufacturer was also headline sponsor for the event.
Cooper adds all-season all-terrain tyre to range in Discoverer AT3 line
Cooper Tire unveiled the new Discoverer AT3 family of tyres at The Tire Cologne early this summer. The line, which includes three distinct all-season, all-terrain tyres features Cooper’s first ever all-season 4x4 product – the Discoverer AT34S.
Cooper Tires becomes RallyX Nordic title sponsor
RallyX Nordic has a new title sponsor, and will henceforth be known as RallyX Nordic presented by Cooper Tires. This new, multi-year arrangement with championship organiser the Scandinavian Touring Cars Corporation (STCC) continues Cooper Tires’ long-standing association with the rallycross series; the tyre maker already serves as official tyre supplier to RallyX Nordic’s Supercar and Supercar Lites categories.
Cooper’s rallycross supply increases global awareness of UHP products
Cooper Tire’s involvement in rallycross as official tyre supplier and sponsor of the FIA World Rallycross Championship over the past four years is helping it to improve its European exposure as a supplier of high performance tyres, the manufacturer states. It describes the expertise it gains from the series as a critical part of its ability to produce tyres that can be pushed to the toughest of limits, but the growing popularity of the series, including dedicated coverage up 550 per cent compared to 2013 and reaching younger audiences via mixed media coverage, also provides a hotbed for Cooper to display its performance credentials to new audiences across the globe.
Cooper unveils World RX-Edition Zeon CS8 UHP tyre
Cooper Tire Europe launched a limited edition Cooper Zeon CS8 ahead of the Cooper Tires World RX of Great Britain at Silverstone. As the official tyre supplier and associate partner to World RX, Cooper was also the title sponsor of the new Silverstone round. The Northamptonshire track hosted World RX as part of the Speedmachine festival on 25-27 May.
Cooper Tires returns as RX2 International Series presenting sponsor
In addition to serving as title sponsor to the World RX of Great Britain and supplying tyres to all World RX teams, Cooper Tire Europe has been confirmed as presenting sponsor to the RX2 International Series. This is the second consecutive year the tyre maker has acted in this capacity.
Cooper Tires title sponsor of World RX of Great Britain
The first international rallycross event to be held at the Silverstone Circuit has gained a headline sponsor, and it is Cooper Tires. The event will henceforth be officially known as the Cooper Tires World RX of Great Britain.
Arsenal players have ‘paw-some’ time in latest Cooper Tire challenge
Football skills from a leading Premier League team? Yawn – seen it. But Cooper Tire Europe has served us something new and different, a footballer-dog combination. It paired the talents of Arsenal FC players with a trio of clever canines and filmed the results for our entertainment.
Cooper Tire ready for new World RX regulations
For the fifth consecutive season, Cooper Tire Europe is the official tyre supplier and associate partner to the FIA World Rallycross Championship, supplying bespoke World RX tyres to all teams.
Bumper year for Cooper, Avon on two wheels and four
Cooper Tire Europe views 2017 as a “bumper year” for it in the world of motorsport, with growth in the Cooper brand’s global involvement in rallycross, particularly from a feeder series perspective, and Avon Tyres’ recent support of six-time Olympic gold medallist Sir Chris Hoy with a 60-Second Donut Challenge in a Caterham Seven.
Kristoffersson seals World RX title on Cooper tyres
Johan Kristoffersson has sealed the Cooper tyres supplied 2017 FIA World Rallycross championship with two rounds of the series still to go. The PSRX Volkswagen Sweden driver scored his fifth consecutive event win at the last round in Riga, Latvia to seal the title. The result was also the Volkswagen Polo GTi driver’s ninth podium finish in a row.
Cooper Tire 4×4 ambassador Foj honoured with Dakar Legend status – video
Cooper Tire 4x4 ambassador and 27-time Dakar Rally entrant, Xavi Foj, has become one of only six competitors to be honoured with Dakar Legend status. During his Dakar Rally career, Foj has secured two victories, nine podium finishes and has an impressive run of 13 consecutive finishes to his name. To mark the occasion the tyre manufacturer has produced a film celebrating Foj’s career in motorsport, which you can see on Tyrepress.com.
Cooper official tyre partner to RX Academy
The sole tyre supplier to the FIA World Rallycross Championship has been named official tyre partner to a new programme for budding rallycross drivers, the 2017 RX Academy. Cooper Tire Europe is, says marketing communications manager Sarah McRoberts, “delighted to be associated with the new RX Academy and assist young drivers learning their craft in the exciting sport of rallycross.”
Latest Cooper Tire Europe challenge sees Arsenal players test reactions – video
Cooper Tire Europe’s latest football challenge tested the reaction speeds and accuracy of Arsenal Football Club’s squad. The tyre manufacturer is the official tyre partner of the club, and has collaborated with the club on a series of promotional videos, which have cumulatively registered nearly a million views on YouTube.