Yokohama tyres have been fitted as original equipment on the Porsche Cayenne since the SUV was first introduced in 2002. This partnership has continued through to the third-generation Cayenne – Yokohama Rubber shares that two of its tyre models are being supplied as original equipment.
A new member of the Yokohama Advan range is coming our way. Starting in spring, Yokohama Rubber will offer the Advan Neova AD08RS in European markets. This street sports tyre will eventually be sold in 31 sizes, ranging from 185/55R15 82V to 255/30R19 91W.
The Yokohama Rubber Co., Ltd., is now supplying Advan Sport V105 tyres to BMW Group as original equipment on the new M5 model. The new BMW M5, which debuted in March 2018, comes equipped with 275/40ZR19 (105Y) front and 285/40ZR19 (107Y) rear tyres.
In addition to its latest motorsport developments, Yokohama used the Autosport International show to celebrate the 40th anniversary of its flagship Advan car tyre range, launching a runflat version of the leading Advan Sport V105 tyre. Available in a number of key sizes from 16” – 20”, the Advan Sport V105 ZPS is designed as a replacement tyre for a number of rear wheel drive executive saloons fitted with runflat tyres as standard, the manufacturer states.
From this year, the World Touring Car Championship will be run according to TCR technical regulations, and has been renamed WTCR – the FIA World Touring Car Cup. Yokohama Advan racing tyres have been adoped as control tyre for the WTCR races to be run in 2018–19. Under the two-year contract, Yokohama Rubber will provide its Advan A005 dry-surface tyre and Advan A006 wet-surface tyre; both will be supplied in size 250/660R18.
A new logo has been created to celebrate the 40th anniversary of the Yokohama ‘Advan’ tyre brand. It will be used throughout 2018 as a means for Yokohama Rubber to express its “gratitude to the many people in Japan and abroad who have helped make Advan a hit brand that has been loved for over 40 years.”
Currently experiencing a boost in its brand awareness thanks to its partnership with 2016/2017 Premier League champions Chelsea FC, demand for Yokohama’s range of high performance tyres which allow drivers to push the limit reportedly continues to soar.
Yokohama HPT has given directional the Advan Fleva V701 tyre its UK debut. Previewed at the 2016 Geneva Motorshow, the new tyre is now available in sizes ranging from 15 – 20 inches, the new tyre delivers sporty handling. The tyre has achieved an EU wet grip grading of ‘A’ and offers very low levels noise levels of 67-69 dB.
Yokohama Rubber has confirmed its exhibition presence at the Tokyo Auto Salon 2017, which will be held at Makuhari Messe between 13 and 15 January. The Yokohama exhibit will feature booths dedicated to tyres and alloy wheels, with the spotlight particularly thrown upon the company’s Advan global flagship brand by the presence of two Advan-shod racing cars.
Yokohama is expanding its range of 4×4 and SUV tyres with the addition of the brand new Geolandar A/T G015. Yokohama has been increasing its presence in the segment with new original equipment deals to go alongside its less aggressive Advan Sport V105 SUV tyre range, fitted by premium brands such as Audi, Mercedes-Benz and Porsche, and the Geolandar SUV G055, chosen by Chrysler for the latest edition of the Jeep Cherokee.
As of this year, the Sepang 12 Hours race in Malaysia will run on control tyres supplied by a single manufacturer, and Yokohama Rubber has been selected for this role. All competitors will take to the circuit in vehicles fitted with the Yokohama Advan A005 race tyre or, depending on conditions, the Advan A006 wet weather tyre.
Yokohama Rubber presented three premieres at this year’s Geneva Motor Show – with products ranging from the Advan Fleva V701 UHP tyre to the Geolander A/T G015 SUV tyre and the Advan A052 road-legal track day tyre in between.
The new Advan Fleva V701 UHP is described as a “high-performance sport tyre” and represents the latest addition to Yokohama’s flagship Advan range. The new tyre will be available from July 2016 in 24 sizes. 43 sizes ranging from 195/55R15 85V to 255/30R20 92W will be available in early 2017.
Japanese manufacturer Yokohama’s BluEarth designation, used to denote its most ecologically-sound tyres, is described by the Japanese manufacturer as “far more than simply a product label.” BluEarth demonstrates the company’s commitment to minimising the impact of tyre production and use while providing drivers with the optimum combination of performance and safety.
The UK distributor for Yokohama tyres, YHPT, has said it is encouraged by the pace shown by Next Big Step runner Aaron McClure in this year’s BTRDA rally series. A graduate of the Formula 1000 Junior championship and competing as part of a ‘ladder of opportunity’ which is supported at all levels by Yokohama, McClure demonstrated excellent pace in his Group N Mitsubishi Lancer rally car on numerous occasions throughout the season.
Building on the success of the European Seat Leon Eurocup, which uses Yokohama Advan racing slick and wet control tyres, the new-for-2015 Seat Supercup Ireland has followed suit, adopting the Japanese manufacturer as control tyre supplier for the ten-round series. The series will be supported by Yokohama’s Irish dealer, Murray Motorsport, which will not only provide the tyres each team is permitted for each race meeting but will also supply parts from Seat Sport.