Re-premiumisation of the UK truck tyre market?
During the last year or so everyone selling truck tyres had to face the reality that raw material costs had been increasing. The specific impact that this reality had and is having on the truck fleet business varies from company to company because it depends on terms, conditions and when contract deadlines fall. However, in general there are indications that the market is moving away from short term purchase price-only thinking as long-term value becomes a more critical criteria. Tyres & Accessories spoke with Marc Preedy, commercial director Goodyear UK and Ireland, in order to find out more.