Bridgestone has looked to the past, present and the future in developing its most comprehensive consumer tyre range to date, which is more simplified, sustainable and sportier than ever before. The tyre giant has achieved notable positive test results for its latest product range, which, in its words, has been simplified and revitalised in the past two years.
Over 80 fitments, more than 30 vehicle models, 13 car manufacturers – this is Bridgestone’s tally of new original equipment fitments for 2020. The tyre maker has summarised its OE achievements in an 80-second-long video. Steven De Bock, vice-president Consumer Replacement and OE at Bridgestone EMIA, comments that it’s “fantastic that we’ve been able to work in partnership with the world’s leading car manufacturers to meet our collective environmental goals and shape a more sustainable future of mobility.”
The Lamborghini Huracán STO will roll on custom-developed Bridgestone Potenza tyres. The ultra-high performance tyre will help to maximise the traction, handling, control, and extreme overall performance of the new supersports car. The Huracán STO will be launched in 2021.
When Ineos Automotive brings its Grenadier to market in early 2022, the Land Roveresque 4×4 will wear bespoke Bridgestone Dueler A/T 001 tyres as standard equipment. Bridgestone will supply two sizes of Dueler AT 001 for the Grenadier: 265/70 R17 116S XL and 255/70 R18 116S XL.
Bridgestone is the exclusive tyre supplier for the MC20, Maserati’s new super sports car. The manufacturer has custom-engineered its Potenza tyres to meet Maserati’s demand for exceptional performance. Bridgestone is Maserati’s long-term development partner. The tyre manufacturer says it played a “significant role” in supporting the generational shift in performance over previous models of the MC20.
Bridgestone Turanza Eco tyres have become an original equipment for Volkswagen’s eighth generation Golf. The new model includes a number of cutting-edge technologies, such as a semi-autonomous mode and a new suspension technology improving its handling and driving dynamics. The custom-designed Turanza Eco tyres add to this technological focus. They are designed to enhance the Golf 8’s upgraded driving dynamics, with the tyre manufacturer’s Enliten Technology reducing rolling resistance, weight, and materials consumption. VW has also approved Nexen’s N’blue S and Winguard Sport 2, and Vredestein’s Sportrac 5 and Wintrac Pro tyres as OE for different iterations of the Golf 8.
Bridgestone EMIA (Europe, Middle East, India and Africa) is shuffling its sales leadership structure. Taking effect on 1 September, the changes of vice presidential roles coincide with the departure of Mirella Cielo, who will become president consumer replacement tire sales, US and Canada, Bridgestone Americas. The EMIA division stated that Cielo “has been instrumental within Bridgestone EMIA’s consumer replacement organisation throughout her three years in the business.”
Bridgestone has launched its first tyre fully dedicated to the coach segment, the Coach-AP 001. The tyre is designed to offer cost efficiency, comfort, and safety in dry and wet, wintery conditions alike, with high labelling scores for rolling resistance and pass-by noise.
Priorities for operators of coaches and buses differ from those for other commercial vehicle types. While safety is important for all, these passenger vehicles must also be particularly quiet and comfortable. Acknowledging the coach segment’s unique requirements, Bridgestone has announced its first tyre fully dedicated to these vehicles, the Bridgestone Coach-AP 001.
With the launch of the Duravis R002, Bridgestone is offering fleets an “ultra-durable” tyre that is designed to lower operational costs per kilometre through “outstanding wear performance and optimised fuel efficiency.” The main four Bridgestone Duravis R002 sizes will be available as of September 2019, with six additional sizes arriving next year. The arrival of the Duravis R002 will simplify Bridgestone’s line-up in the versatility segment by replacing all current products.
A further two products are joining the range of Dayton truck tyres available in European markets. Manufactured in Europe by Bridgestone, the first sizes in the D550S steer tyre and D650D drive tyre lines come to market this month.
Bridgestone has acquired a majority shareholding in Slovakian tyre retailer and retreader A.R.S. spol sro. The Japanese tyre major hasn’t disclosed how much it paid for its shareholding or what the post-transaction ownership structure of A.R.S. looks like, however it states that the deal will “guarantee the stable growth of A.R.S. and will give customers access to best quality products and highest level of services.” The former Michelin strategic partner’s eight service locations will now be rebranded under the ‘Bridgestone Partner’ name and its retreading operation joins Bridgestone’s Bandag network.
The CV Show has become an increasingly important event for the tyre and wheel segment in recent years, and the trend will continue with the 2015 edition. The UK segment’s biggest manufacturers – Hankook, Goodyear, Michelin, Continental, Bridgestone, Pirelli and Giti will all be present, as will the ambitious Sailun and Aeolus brands and retreader Bandvulc – and related companies such as wholesaler RH Claydon, and Pro-Align with the new Hunter commercial vehicle wheel aligner.